cannes_2024_TUESDAY_ISSUE

I n the interests of full disclosure, the author of this article would like to declare that his wife finds Margaret Dabbs products and treatments for feet, hands, nails and legs, all highly desirable. And she is not alone – the CEO and Founder, Margaret Dabbs OBE, who is very visible in Cannes this week – has had many celebrity and other glitterati appreciating her Harley Street podiatry practice – and the range of Margaret Dabbs treatments and products now increasingly available in a wide range of retail, travel retail, hotel, and spa outlets in 38 countries. Margaret Dabbs is impressively present on some 20 airlines, it has also become a partner with Qatar Duty free at Hamad International Airport, but clearly deserves a much greater airport presence. “Airports should expect the best-in-class, and we are an expert-led brand aimed at problem-solving formulations,” says Dabb. She also told the Dailies “legs are especially affected by travel – and there’s no better illustration of this than the amount of pilots who contact us, Margaret Dabbs London – an “incremental sale” or hugely under-exploited airport opportunity? and who we advise to use our Firming Leg Serumwhich is great for puffy, restless legs because of its toning, firming and cooling effects, thanks to ‘Legance’ our trade-marked ingredient.” Interestingly, Dabbs refers to her “results-driven” foot products as “an incremental sale – and a really new category.” With travel and retail partners spanning Emirates and Singapore Airlines, and Liberty, Fortnum & Mason, Selfridges, and Harrods, it seems blindingly obvious that there is a substantial under-exploited opportunity for this rather modestly labelled “incremental sale” on airports generally. A British success story, Margaret Dabbs products are all made in the UK, cruelty-free, recyclable, vegan-friendly, and sustainably sourced. They are also “Buy Women Built” endorsed…and did I say my wife likes them? GreenVillage J45 Tuesday 1 Oc tobe r 2024 59 T F W A D A I L Y