cannes_2024_TUESDAY_ISSUE

I dentifying the twin passions of both men and women in new range announcements scheduled for release in travel retail in September 2025, Tailored Perfumes bring the fierce energy of the UFC (The Ultimate Fighting Championship) to a male fragrance in the shape of a boxer’s fist targeted at 20-25-year-old men. The UFC unites fans globally through their shared passion for combat sports and has become a cultural phenomenon, drawing millions of viewers with its electrifying events and larger-than-life athletes. With a staggering 688 million fans worldwide and counting, UFC’s influence reaches millennials more effectively than any other sport. UFC’s reach on social media is unmatched, with 188 million followers across platforms, connecting with fans in over 170 countries and further expanding its powerful global footprint in countries in all continents. “Our idea is to focus on young fans of the brand with the spray bottle in the shape of a fist, a novel and really cool expression of an iconic brand appealing to the fighter we all have inside us,” says Carlos Mora at Tailored Perfumes. “The 100ml bottle will retail at around €50 in line with our focus which is to keep building the mid-price segment with perfumes at less than €50.” Also showing in Cannes is Women’s Secret - Beauty Confidences, a new skincare range reflecting three different moods that women may share together called Harmony Muse, Divine Touch and Goddess Elixir. RedVillage L35 Tailored Perfumes packing a punch Tuesday 1 Oc tobe r 2024 61 T F W A D A I L Y