cannes_2024_TUESDAY_ISSUE

H e’s called Don Choco and he’s a sloth, and while Ritter’s choice of mascot might seem random, the author of this article (the father of an 11-year-old) can confirm that among Gen Z the sloth is a hero animal. In the case of Ritter Sport, it is also a heart-warming poignant story: Industrial cocoa farming in Nicaragua had pushed sloths and other wildlife and fauna to the margins. However, on Ritter Sport’s 2,500 hectare El Cacao farm, only around half of the area is now directly devoted to cocoa, and the remainder has been allowed to revert to jungle and rainforest – bringing with it a sloth community which has continued to thrive since 2018. Ritter Sport proves to be no sloth when it comes to sustainable, ethical cocoa Ritter Sport’s cocoa is 100% certified sustainable (since 2018) and 100% traceable (since 2022) – and consumers can read the story of its long-term partnerships on every bar. These include new novelties for 2025 – a mini tower and a (paper) pouch including a new salted caramel flavour “a really great mix of salty, crunchy and fruit – tastes for everyone”, as well as and a Vegan Tower which now features five flavours. MediterraneanVillageN18 Tuesday 1 Oc tobe r 2024 72 T F W A D A I L Y