cannes_2024_TUESDAY_ISSUE

U nderberg International is presenting two innovations – Underberg Espresso Herbtini and PITÚ 0.0% – to the global travel retail industry at TFWA World Exhibition & Confernece. Additionally, the STROH Rum brand is making its debut on the international stage as part of Underberg’s portfolio. Underberg Espresso Herbtini was teased last year, and this year is having its big debut. “We introduced this innovation to selected partners last year. This year, we are expanding the distribution of Espresso Herbtini,” emphasises Thomas Kirscht, Head of Sales Global Travel Retail, Underberg Group. “For us, this product represents a quantum leap.” The combination of the legendary herbal bitter, espresso, and vanilla is only the second product in the 178-year history of the company to bear the Underberg name and be offered in the iconic 20ml portion bottle wrapped in straw paper. The first reactions from selected international partners have been overwhelmingly positive. Underberg Espresso Herbtini has been available since July 2024 at selected airports, ferries, and border shops in the Nordic countries. Kirscht adds: “We are confident that this innovation will not only appeal to loyal customers, but will also attract new consumer groups.” GreenVillage L46 Ta i lwi nd for t rave l re ta i l i con Underberg P hilip Morris International (PMI) returns to TFWA World Exhibition & Conference as the company accelerates the achievement of a smoke-free future. PMI’s philosophy puts adult consumers first, with its aim to create more options and opportunities for adult smokers who would otherwise continue to smoke, to switch to smoke-free alternatives. The duty free channel is a key platform for raising awareness and education of the alternatives available, and how PMI’s multicategory portfolio can provide a better solution for adult consumers around the world. In this regard, PMI has launched IQOS ILUMA i in Japan Duty Free in 2024, the latest and most innovative addition to its growing portfolio of smoke-free products for adults who would otherwise continue to smoke. Today, this range of better alternatives to cigarettes includes multiple generations of IQOS, the No. 1 tobacco heating system. The launch also marks the 10-Year anniversary of IQOS, originally launching in Nagoya, Japan in 2014. PMI has also expanded its multicategory portfolio with VEEV NOW, the all-in-one pocket-sized e-vapor device, in the Middle East and Africa duty free markets and with ZYN nicotine pouches in additional duty free markets. “The time is right for our return since we now have a multicategory portfolio of science-based smoke-free products and this year also marks the 10-Year anniversary of IQOS,” said Beste Ermaner, Vice President, Philip Morris International Duty Free. “As always, this will be a vital opportunity for us to meet retail partners and stakeholders, showcase our multicategory portfolio of smoke-free products and to further strengthen our collaboration to bring the growth and success of PMI in travel retail to next level together.” HarbourVillage Synthesis 66 Philip Morris International Duty Free highlights importance of a smoke- free future Tuesday 1 Oc tobe r 2024 74 T F W A D A I L Y