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B rown-Forman Global Travel Retail (GTR) is showcasing its super premium+ portfolio at TFWA World Exhibition & Conference. Its booth features exclusive tastings, immersive brand experiences, and highlights the company’s recent acquisitions, Ron Diplomático and Gin Mare. “This event allows us to connect deeply with partners and customers while showcasing how our brands enhance and elevate the global travel experience,” said Nick Mogford, Vice President and Director GTR, Brown-Forman. “I’m thrilled to have two of the most knowledgeable and passionate brand experts on hand to share their deep expertise and enthusiasm with our visitors and our team: Nelson Hernández, Maestro Ronero Ron Diplomático, and Rachel Barrie, Master Blender for our Single Malts Glenglassaugh, The Glendronach and Benriach. Their Brown-Forman returns to Cannes with focus on super premium spirits B loom Dead Sea Products has perfected the utilisation of the distinctive healing properties of the Dead Sea. The company specialises in delivering a premium range of natural, organic skincare and wellness products to its clientele in 26 countries. What sets Bloom apart is its innovative incorporation of Dead Sea minerals, known for their therapeutic qualities. With a commitment to both high quality and affordability, Bloom has successfully attracted clients’ loyalty from of all ages, catering to both men and women on a global scale. Having established a strong foothold in Jordan and outlining strategic initiatives for regional and global outreach, Bloom Dead Sea Products proudly commands a robust market presence spanning the duty free shops, retail, spa, hotels, and e-commerce sectors. The company’s ambitious plans include strengthening its position in duty free B l oom per fec t s ut i l i sat i on o f d i s t i nc t i ve hea l i ng proper t i es o f the Dead Sea outlets, hotels, and prominent e-commerce platforms, strategically positioning itself for substantial growth and heightened market penetration. Additionally, Bloom is gearing up to broaden its product range by establishing specialised wellness centres in airports, tapping into the therapeutic benefits of Dead Sea minerals for dermatological treatments. Bloom places high attention on Corporate Social Responsibility, committing to eco-friendly manufacturing processes, minimising its carbon footprint to zero according to the latest study Bloom received from International Experts report, and actively participating in community initiatives. The company allocates a portion of its profits to contribute to various social causes, particularly those related to health and well-being. GreenVillageH60 presence elevates our entire experience, and I’m confident that this is a further step in continuing the exciting journey of growth and success for our brands in the GTR channel.” Key highlights include Jack Daniel’s super premium+ portfolio, featuring Jack Daniel’s Single Barrel and the GTR-exclusive Jack Daniel’s American Single Malt. There is also Woodford Reserve, with an exclusive display of Woodford Reserve Double XO, finished in luxurious XO Cognac casks, and the Woodford Reserve Master’s Collection, including the Sonoma Triple Finish and the Batch Proof Series 121.2. Single Malt Scotch Whiskies from Benriach, The Glendronach, and Glenglassaugh. Notably, the Glenglassaugh 49 Years Old from the Serpentine Collection are being presented as a GTR exclusive. BeachVillage 1 Beach 11 Tuesday 1 Oc tobe r 2024 76 T F W A D A I L Y