cannes_2024_TUESDAY_ISSUE

Tax Free World Association 23-25, rue de Berri 75008 Paris France Tel : +33 1 40 74 09 86 Fax : +33 1 40 74 09 85 John Rimmer FranckWaechter Managing Director f.waechter@tfwa.com Cécile Lamotte Marketing Director c.lamotte@tfwa.com Produced by: Ian Hill Publisher ian@pps-publications.com Paul Hogan Managing Director paul@pps-publications.com Ross Falconer Managing Editor ross@pps-publications.com Jessica Mason Assistant Editor TomAspel Designer www.aspelcreative.com Grant Pritchard Photographer photography@grantpritchard.co.uk PPS Publications Ltd post@pps-publications.com © PPS Publications Ltd 2024 TFWA Daily is distributed by: W illiam Grant & Sons presented a Silent Pool masterclass to the sector, illustrating the merits of the Surrey-made gin brand. Describing the event, Silent Pool Global Brand Ambassador Marion Zoelle said: “It’s our second year here and it’s fantastic to be back, especially seeing how the brand grew as the new entry in the portfolio of William Grant & Sons.” Zoelle hinted: “Here we come bigger and stronger with a new product called ‘the Mediterranean Expression’, and, of course, Silent Pool pushes provenance we are showing our Classic Expression too.” Zoella told attendees to the stand: “Today, I’m doing a little masterclass because I want to take the people on a journey to understand our gin and see the way we produce it and where it comes from as well.” She added: “We are all about provenance. We are produced in Surrey – an area just under London, full of botanicals, full of nature. It’s one of the most densely wooded areas in the UK.” GoldenVillageGO2 Tuesday 1 Oc tobe r 2024 78 T F W A D A I L Y