cannes_2024_WEDNESDAY_ISSUE

TFWA i.lab: innovation in action The TFWA i.lab is located on the exhibition show floor within the Golden Village, Level 1 of the Palais des Festivals, with a blend of returning companies and new names active in fields such as digital traveller engagement, in-store solutions, data analytics, sustainable and social initiatives, and services for travellers. U ber Advertising revolutionises how brands connect with consumers, as they go anywhere and get anything. In a dedicated TFWA i.lab Workshop yesterday, Assya Daskalova, Sr. Client Partner CPG, Uber Advertising, explained how with an audience of 150 million active users in over 10,000 cities across 70+ countries, brands can now reach their audiences during moments that feel truly relevant. “For example, Journey Ads targets riders on their way to Uber Advert i s ing: revolutionising how brands connect with consumers the airport, building brand-awareness right before they enter duty free,” Daskalova said. “With immersive video, interactive ads, and precise targeting using first-party data, brands can own the journey to the airport, ensuring maximum impact and personalisation with travellers.” Through immersive video, interactive ads, and personalisation with Uber Advertising’s first-party data, brands can own their Uber journey with 100% SOV (Share of Voice). TFWA i.lab sponsors: Blynk BW Confidential China Trading Desk Dayholi E23 – NEW Elba Group Helios Worldwide – NEW Jing Daily – NEW Retail+ – NEW STHRIVE – NEW Uber Advertising – NEW utu – NEW Voiceback Analytics TFWA i.lab participants • 09:00Wednesday 2 October to 17:00 Thursday 3 October . • TFWA i.lab returns at the heart of TFWA World Exhibition & Conference, within the Golden Village , Level 1 of the Palais des Festivals. • A dedicated TFWA i.lab Workshop takes place from 10:30 to 11:00 today (hosted by China Trading Desk). • TFWA i.lab pitch sessions will be running in the TFWA i.lab from 11:00 to 11:40 today. TFWA i.lab at a glance Wednesday 2 Oc tobe r 2024 14 T F W A D A I L Y