cannes_2024_WEDNESDAY_ISSUE

N estlé International Travel Retail Marketing Manager, Aura Sanchez, delivered NITR’s traditional annual briefing. Here are some of the key takeaways: • Food remains the fastest-growing category: “It’s our ambition to make food the #1 purchased category.” • Confectionery is the “beating heart of food – Nestlé will keep accelerating in this category – and we have the brands to do so.” • 73% of the Nestlé confectionery offer remains TR exclusive. • Gen-Z will form the largest proportion of the travelling population by 2027. • Nestlé will reduce its carbon footprint by 50% by 2030 by physically reducing emissions – not by compensatory carbon credits; there will be a continuing emphasis on “Nestlé’s Sustainability versus Nestlé Swiss.” • The presence of Nestlé brands which are relevant to regions – such as Damak, a “jewel in Turkey” – underlined the importance it attached to “glocalisation”. • NITR continues to expand the “coffee opportunity” – and has recently entered into a partnership with Dubai Duty Free to explore capsule sales. • Product innovation included the launch of KitKat Ball. The new crispy sharing snack would replace KitKat Pops and become available in week 15. BeachVillage 1 Beach 15 Nestlé press briefing: “unleashing the potential of food” S haring its 40th birthday with TFWA, the headliner for THOMAS SABO in this joint anniversary year is its new collaboration with HARIBO. The resulting collection combining satinised, high-quality crystal glass with recycled 925 silver – presented here by Laura Zitzelsberger, Head of Inhouse Wholesale (right) – truly looks identical to the edible and beloved hero best seller in the travel retail confectionery channel and is also predicted to be a similarly fast-moving purchase at the point of sale – which could clearly be at multiple locations. YellowVillageA19 THOMAS SABO x HARIBO Collection – good enough to eat; sure to sell Wednesday 2 Oc tobe r 2024 20 T F W A D A I L Y