cannes_2024_WEDNESDAY_ISSUE

Making whisky accessible Reaching its full potential L a Martiniquaise has really thrown focus this year on its Label Five brand with a new spirit drink launch. La Martiniquaise International Marketing Manager Constance Deschamps said: “The new launch is Label Five Original Citrus and it is the first flavour we have for the brand. So, we are very happy to have this new launch, also to be able to show that we continue to innovate. We have a view on the market and what are the main flavours in this category? Citrus was really the most interesting for the brand. Here, we have the opportunity, and this is the result.” Deschamps explained: “Markets that are most popular for this brand are Poland, which is one of our main countries, but also some Asian countries and Africa and also mainly countries across Europe.” La Martiniquaise is also serving up a range of drinks using its Generous Gin brand, which is offering G&Ts, negronis and a whole host of options. GreenVillageK67-68 I NCC Parfums has entered a new era since its recent acquisition and is highlighting its credentials in an effort to achieve B-Corp status which is underway. INCC Parfums International Marketing Director Magalie Chauvin said: “Since we’ve been taken over by Give Back Beauty, this journey has taken us into a new era. What is good is that we continue to elevate our brands, but also broaden our portfolio, as well as keep on supporting our existing business with new fragrances.” Chauvin explained: “We are doing things that are part of our willingness to help get certification for being B-Corp. We are very happy about that. There’s going to be a lot of things happening in 2025 and we all want to start with the big cities, but also in travel detail.” She confirmed that in terms of the markets that were the biggest priority and stated: “First of all, we will be in Germany and then the U.S. as well. We have big expectations.” RivieraVillageRD9 Wednesday 2 Oc tobe r 2024 28 T F W A D A I L Y