cannes_2024_WEDNESDAY_ISSUE

F raternity Spirits uses the show each year to see acquaintances and contacts past and present. Speaking about the business of the past couple of days, Fraternity Spirits CEO Raffaele Berardi said: “We are booking in all of our clients. This is our way of visiting them. Basically, we’re doing some new business, but really we come here more to see previous clients and to network in general.” Berardi added: “We always have meetings and lots of our clients come around to see us. So, it’s just about developing those key relationships more. It is always a successful show.” RedVillageH4 Networking deals I an Macleod Distillers is keeping its thumb on the pulse by taking on a fresh new stand this year, as well as keeping its eye on both entering the cruise sector and watching trends like spritz serves take off. “We are absolutely delighted to be here again in Cannes and it’s a really exciting year for us, because we’ve moved and got brand new stand,” said Sarah Halley, Marketing and Business Development Manager (Travel Retail), Ian Macleod Distillers. “Travel retail is a great platform to launch new products. This year, a lot of our novelties are based around our single malt brands and we’ve got a wide range of brands within our portfolio, between single malts, blended malts, blended Scotch, gin and some other kind of novelty products as well.” Halley added that one area that Ian Macleod is really focusing in on at the moment is the cruise sector. BayVillage Bay 3 Cruise control T he evolution of the smoking category is less about change and more about choice, according to JTI. Speaking at the show about how these adaptations are taking place, JTI Corporate Affairs and Communications Director for Global Travel Retail Antonio Vencesia said: “We have a big focus on Plume, which is our brand for what we call ‘heated tobacco’.” Vencesia explained: “We still go ahead with normal traditional cigarettes, which we call combustible. In a nutshell, the main objective More choice is a better thing this year is to keep talking to engaging customers about the rollout of Plume.” Vencesia added: “The message here is not that we are changing. It is that we are offering new alternatives because consumers are demanding them, but it’s a very small part of the portfolio. Still, it is a very small proportion of the total volume, but we will get there.” MarineVillage T1 Wednesday 2 Oc tobe r 2024 30 T F W A D A I L Y