cannes_2024_WEDNESDAY_ISSUE

J oris Broekmans, B&S’ Global Sales Director Duty Free & Travel Retail, and Ronan O’Neil, Market Director Spirits, Mark Anthony Brands, celebrate their successful cooperation for the launch of White Claw vodka into GTR markets a year ago. B&S, the distributor of food and beverages fromworld-leading brands to duty free Making it personal KingofReach.com helps elevate White Claw to 60 airports in a year S anta Margherita has used this year to point out that personalisation is an integral part of what can make travel retail exclusive products so compelling. Describing how this method has served the company well, Giacomo Marzotto, Export Director, said: “For us, the focus is always on personalisation and exclusivity. We have just refreshed our Pinot Grigio personalisation. Our other products are doing really very well, especially now that we’re seeing back a little bit more from Asia into this part of the world.” Marzotto reiterated: “This is what we believe in: personalisation and having travel exclusives.” RedVillageH18 channels, is strongly showcasing its KingofReach.com ordering platform at the TFWA World Exhibition & Conference where it has a major presence alongside some key partner brand groups, including Mark Anthony Brands, which continues to advance strongly with its White Claw vodka. “Launched with DFS at JFK, Hawaii, SFO and LAX a year ago, White Claw is now present on some 60 airports,” O’Neil told the Dailies in the exhibition yesterday. White Claw is available via the KingofReach.com ordering platformwhere some 50% of all B&S orders are now placed completely digitally.- BlueVillageG31 Wednesday 2 Oc tobe r 2024 32 T F W A D A I L Y