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T omorrowmorning’s TFWA Workshop – ‘Market Watch: China’ will explore how China’s consumer landscape is evolving, shaped by generational shifts, digital acceleration, and changing consumer priorities. Michelle Sun, Vice President, China Duty Free Group (CDFG), is among the high-level speakers. “I’ll be focusing on three key areas as we discuss the evolving landscape of Chinese consumers within the duty free and travel retail market,” Sun explains. “These are: precise identification of consumer needs, establishing an integrated marketing ecosystem, and enabling core business through digital-intelligent operations. I look forward to sharing our innovative practices across all channels and our digital transformation journey with attendees, with the aim of collectively exploring new avenues for growth and fostering the prosperity of the global duty free and travel retail industry.” China Duty Free Group is Diamond Sponsor of this year’s TFWA Asia Pacific Exhibition & Conference. “We sincerely look forward to gathering with our esteemed colleagues from across the industry to engage in in-depth discussions on the cutting- edge trends in travel retail consumption, The evolving landscape of Chinese consumers wi thin the duty free and trave l retai l market Ef fect ive leadership through the eyes of conductor and orchestra Michelle Sun, Vice President, China Duty Free Group: “We sincerely look forward to gatheringwith our esteemed colleagues from across the industry to engage in in-depth discussions on the cutting-edge trends in travel retail consumption, jointly promote the innovative application of digital technologies, and comprehensively optimise the consumer experience.” jointly promote the innovative application of digital technologies, and comprehensively optimise the consumer experience,” says Sun. Indeed, TFWA Asia Pacific Exhibition & Conference not only strengthens CDFG’s collaboration and innovation within the industry, but also serves as a crucial platform to gain insights into industry development trends and listen to the needs of its brand and other partners. “We anticipate TFWA fostering greater synergy across the upstream and downstream in terms of omni-channel marketing and promotion,” Sun adds. “We also look forward to more brands participating in CDFG’s digital- intelligent value co-creation and to CDFG engaging in broader and deeper exchanges with international partners to drive the continuous development of the company’s travel retail business.” A s the travel retail industry evolves to meet the demands of a new generation of travellers, effective leadership requires creativity, adaptability, and a shared vision. In the closing session of this morning’s TFWA Asia Pacific Conference, conductor and leadership expert Jason Lai will draw parallels between orchestrating a symphony and leading in a dynamic, fast-paced business environment. With insights into fostering collaboration, inspiring innovation, and navigating complexity, Lai – Principal Conductor of Yong Siew Toh Conservatory – will explore how leadership can shape the future of travel retail by harmonising diverse perspectives to deliver impactful strategies. “Collaboration is key when working with any team – without an orchestra I’m just a person waving a baton, so I need my orchestra to function and perform,” says Lai. “And when collaborating we have to have good interpersonal and intrapersonal relationships; both are vital if we are to succeed!” The audience can expect to learn more about what a conductor actually does and how they need their orchestras to create incredible performances. “In order to lead well one needs to learn how to connect with others and with oneself,” Lai shares. “I’m looking forward to meeting the delegates and sharing with themmy thoughts on effective leadership through the eyes of the conductor and orchestra. Also hearing the other incredible speakers TFWA have lined up for this amazing event!” Jason Lai, Principal Conductor, Yong SiewToh Conservatory: “Collaboration is keywhenworkingwith any team–without an orchestra I’m just a personwaving a baton, so I needmy orchestra to function and perform.” Monday 12 May 2025 11 T F W A D A I L Y