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Etat Libre d’Orange presents heroi c new fragrance Nostos E tat Libre d’Orange is presenting Nostos – a woody-spicy fragrance created by Jordi Fernandez, perfumer at Givaudan. The top notes are Incense Essence, Essence of Mandarin, and Saffron. The heart is Turkish Rose Essence and Absolute, Jasmine Absolute, and Oud Accord. The base is Sandalwood Incense, Georgia Wood, and Suede. Nostos comes in an Eau de Parfum – Natural Spray 100ml. Nostos in Greek means the return – that which is eternally impossible, which speaks to the heart and to the imagination. It is described as the scent of the most beautiful Greek hero, fragile and dangerous, forged by Hephaestus, the god of fire, to ensure victory. Basement 2 / 2-G10 Step into the ‘The Orange Era’ with Jägermeister F amily-owned, Mast-Jägermeister SE, manufacturer of the famous premium herbal liqueur, is presenting its latest innovation, Jägermeister ORANGE. TFWA Asia Pacific Exhibition & Conference visitors will be some of the first to taste Jägermeister ORANGE, a smooth and fruity ice-cold shot, perfect for young adult consumers looking for extraordinary taste experiences. Jägermeister ORANGE at 33% ABV is a perfect balance, combining the taste of oranges and mandarins from the sun-drenched Italian island of Sicily with fine herbal notes and subtle bitterness. At the show, Mast- Jägermeister SE will reveal its new channel-exclusive activation campaign, The Orange Era for Jägermeister ORANGE. The Orange Era will drive awareness, trial, recruitment and conversion by engaging international travellers, in particular the Gen Z audience. Jägermeister ORANGE, is launching now in key airport hubs in Asia, including India, as well as Europe and Brazil. Basement 2 / 2-F2 Kurate I nternat i ona l put s Be l l e & Beau j ewe l l ery i n spot l i ght W atch and jewellery specialist Kurate International is introducing an updated Belle & Beau range at this year’s TFWA Asia Pacific Exhibition & Conference. The spotlight is on Belle & Beau’s travel retail-exclusive stainless steel range, as Kurate underlines its strength inflight through collaborations with leading airlines in the region and looks ahead to further partnerships in the airport and cruise sectors. “We are returning to TFWA Asia Pacific Exhibition & Conference with an offer which suits the needs of this regional market and its discerning customers,” said Sharon Edwards Smith, Key Account Manager, Kurate International. “Jewellery trends in 2025 highlight bold, chunky designs and a resurgence of yellow gold tones, elements that are integral to Belle & Beau’s new stainless-steel range. Combining durability with high fashion, these pieces cater to travellers seeking great value items which can be worn on the beach, in the sea or pool, and still look great in the evening.” Basement 2 / 2-F03 Monday 12 May 2025 22 T F W A D A I L Y