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TFWA i.lab Asia opens today at 13:00 on the exhibition show floor within Level 1 of the Marina Bay Sands Expo & Convention Centre. It features a blend of returning companies and new names active in fields such as digital traveller engagement, in-store solutions, data analytics, sustainable and social initiatives, and services for travellers. C hina Trading Desk (Level 1 – i.lab 2) is a MarTech innovator specialising in bridging the gap between global brands and China’s dynamic consumer landscape. “In the past seven years, we’ve partnered with over 50 global brands,” explains Subramania Bhatt, Founder & CEO, China Trading Desk. “Headquartered in Singapore, with offices and associates in New York, London, Hong Kong, Shanghai, Shenzhen, and Kuala Lumpur, we empower businesses to meaningfully engage with the world’s second-largest economy through real-time intelligence, cross-border media, and local cultural fluency.” Last year, China Trading Desk shared that its strategy rests on two key pillars: China Travel Dashboard and China Marketing Maestro – its proprietary AI. This year, it has unified these into a single, seamless intelligence suite – China Travel Dashboard 3.0, simplifying insight generation and enhancing campaign agility for travel retail brands. “China Travel Dashboard 3.0 is the most advanced intelligence platform purpose-built for the travel retail industry to decode the evolving behaviour of Chinese outbound travellers,” says Bhatt. “It integrates: real-time flight and mobility feeds, cross-border spend data, behavioural sentiment from 15,000+ Chinese travellers per quarter, and tax refund analytics that reveal in-market purchase intent and retail category demand.” China Trading Desk has powered campaigns for iconic brands across travel retail, hospitality, airlines, tourism boards, and more. “At TFWA i.lab Asia, our goal is to form strategic partnerships with travel retail stakeholders – particularly luxury, beauty, and wine & spirits brands – seeking to tap into China’s surging outbound market,” Bhatt adds. China Trading Desk: bridging the gap between global brands and China’s dynamic consumer landscape TFWA i.lab Asia participants Altavia Travel Retail – NEW......................... Level 1 - i.lab 4 ByteGenie – NEW. ......................................... Level 1 - i.lab 13 China Trading Desk........................................ Level 1 - i.lab 2 eSIM Access – NEW. ........................................ Level 1 - i.lab 3 Flexxi – NEW. .................................................. Level 1 - i.lab 14 Helios Worldwide – NEW............................... Level 1 - i.lab 7 iClick Interactive............................................. Level 1 - i.lab 6 Inside – NEW.................................................. Level 1 - i.lab 10 Intellify – NEW. ................................................ Level 1 - i.lab 9 Outform. .......................................................... Level 1 - i.lab 15 reXtore – NEW.................................................. Level 1 - i.lab 5 Shift – NEW. ...................................................... Level 1 - i.lab 4 The_Calling. Singapour................................. Level 1 - i.lab 8 Travel-X. ...........................................................Level 1 - i.lab 11 Partners: China Travel Dashboard 3.0 is the most advanced intelligence platform purpose-built for the travel retail industry to decode the evolving behaviour of Chinese outbound travellers.