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03 Noble Panacea Level 1 / 1-N15 Who are you? Noble Panacea is the only skincare brand founded by a Nobel Laureate – Sir Fraser Stoddart was awarded the Nobel Prize of Chemistry in 2016 for his work on supramolecular machines. Noble Panacea is a deep-tech organisation which means we bring first-to- market innovations coming from fundamental research. Who buys your products? For many years, we have defined the clients of Noble Panacea as ‘Self Optimizers’, individuals who embody a profound sense of curiosity and an unwavering commitment to personal growth and improvement. These are people who are not only well-educated but also set exceptionally high standards for the products and solutions they choose to invest in. Why exhibit now? We first saw the interest of the Singaporean market online, with our DTC business showcasing a growing demand from Singapore. Then, we have launched Tangs few years ago, after which we were given the opportunity to open a bigger brand retail experience a year ago within Tangs with an experiential facial cabin. In addition, since the end of last year, we are retailed in Singapore Airlines and have seen the success of the brand being retailed inflight thanks to its convenient dose formats. What are your objectives? Noble Panacea aims to strategically tap into the robust Asia Pacific travel retail market for high-end skincare, leveraging the event’s unparalleled access to key retailers and distributors. This participation would significantly enhance brand visibility and facilitate crucial networking opportunities to forge partnerships. What is your USP? Noble Panacea is the only brand using the patented groundbreaking Organic Super Molecular Vessel™ technology. 04 Artitude Home Level 1 / 1-S16 Who are you? Born in Singapore, Artitude Home was founded as an extension of the renowned Artitude Galleria, which collaborates with artists across the globe. At Artitude Home, we merge exceptional, original art with luxury fragrance, creating a sensory experience that is both visually striking and immersive. Who buys your products? Our products are purchased by discerning customers who appreciate design-led, artisanal pieces with a strong sense of identity. We target individuals who value craftsmanship, unique aesthetics, and elevated sensory experiences in their living spaces. Why exhibit now? We’re exhibiting now because Artitude Home is at a pivotal point of growth. After building a strong foundation in Singapore, we’re expanding into international markets – starting with the UAE, UK, and Europe. This is the perfect opportunity to showcase our brand on a global stage. What are your objectives? Our main objectives at TFWA Asia Pacific are to showcase Artitude Home to a wider international audience and elevate our brand presence on a global stage; and connect with retailers, distributors, and partners who align with our vision and values. What is your USP? • Beyond conventional candles – we craft immersive olfactory experiences, blending fine fragrance with art. • Exquisite ingredients – we continue to explore sourcing our ingredients from the world’s finest origins. • Innovative fragrance development – pushing boundaries to create captivating, one-of-a-kind compositions. • Art at the core – collaborating with visionary artists to transform candles into bespoke masterpieces. Here, we highlight a selection of the leading brands that are either debuting at TFWA Asia Pacific Exhibition & Conference this year or returning after an absence. Monday 12 May 2025 33 T F W A D A I L Y