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Today : TFWA As i a Pac i f i c Con f e rence The 2025 TFWA Asia Pacific Conference promises an insightful exploration of the evolving landscape of duty free and travel retail. Anchored in the region’s dynamic energy, this year’s theme – ‘Travel Retail Next Generation’ – delves into how businesses can pivot to meet the expectations of today’s discerning travelling consumers. From leveraging cutting-edge technologies to adopting sustainable practices, the programme is designed to equip stakeholders with the tools and insights needed to thrive in this evolving landscape. Monday 12 May 09:05-09:25 Opening Address by TFWA President Philippe Margueritte Setting the stage for the conference, TFWA President Philippe Margueritte examines the region’s evolving landscape, addressing key challenges and emerging opportunities that will shape the future of travel retail. Philippe Margueritte, President, Tax Free World Association 09:25-09:30 Welcome remarks from the Minister of Trade & Industry of Singapore As a vital hub for trade and business in Asia Pacific, Singapore is key to driving regional growth. TFWA is honoured to welcome His Excellency Mr. Alvin Tan, Minister of Trade and Industry of Singapore, who will deliver the opening remarks. Alvin Tan, Minister of Trade and Industry of Singapore 09:30-09:40 Welcome remarks fromAPTRA President To give a regional update, APTRA President Sunil Tuli will share insights on the association’s key projects and advocacy initiatives driving progress in the Asia Pacific travel retail sector. Sunil Tuli, President, Asia Pacific Travel Retail Association 09:40-10:15 Tech with purpose As the next generation of travellers transforms consumption patterns, the duty free and travel retail industry must adapt more than ever. Today’s consumers, driven by digital-first habits and a strong commitment to sustainability, place a high value on convenience, personalisation, and immersive experiences. The opening session will feature tech innovator and thought leader Charles Reed Anderson, who will share insights on how the travel retail sector can leverage cutting-edge technologies to meet evolving expectations. Emphasising a human-centric approach, choosing the right tools in an age where technology often overshadows intention is vital. Charles Reed Anderson, Tech industry innovator, Host of Techburst Talks 10:15-10:45 Future-ready travel retail As one of the most dynamic regions in the industry, Asia Pacific offers unparalleled opportunities for innovation in travel retail. With a new generation of travellers seeking seamless, personalised, and meaningful interactions, the industry must evolve by embracing cutting-edge technology and reimagining customer experiences. Visionary retail designer Ibrahim Ibrahim, Managing Director of Portland Design and author of Future-Ready Retail, addresses this critical challenge. Drawing on his expertise in innovation, consumer behaviour, and sustainable design, Ibrahimwill outline bold strategies to future-proof retail spaces and drive meaningful transformation. Ibrahim Ibrahim, Managing Director, Portland Design 11:30-12:30 Next generation: Leadership As the travel retail industry evolves to meet the demands of a new generation of travellers, effective leadership requires creativity, adaptability, and a shared vision. In the closing session, conductor and leadership expert Jason Lai takes the stage to draw parallels between orchestrating a symphony and leading in a dynamic, fast- paced business environment. With insights into fostering collaboration, inspiring innovation, and navigating complexity, Jason Lai will explore how leadership can shape the future of travel retail by harmonising diverse perspectives to deliver impactful strategies. Jason Lai, Principal Conductor, Yong Siew Toh Conservatory Monday 12 May 2025 6 T F W A D A I L Y