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SKROSS: Smash sales, not your laptop S KROSS International Business Development Manager, Chris Jennings, stands in front of what he calls the SKROSS Red Wall – “when we have one of these at an airport, we always smash the sales out of the park.” These sales are for unashamedly higher-yielding accessories – such as the 95W Power Delivery Fast Charge illustrated here. “SKROSS values your safety, we want to protect both you and your $1-2,000 electronic device, so we’d rather you plugged it into one of our amazingly fast chargers that are certified and patented, rather than something of a completely unknown status and origin costing 30¢.” SKROSS is particularly keen on meeting distributors in India. Basement 2 / 2-F9 I f there is one thing that Gen-Z want it’s Korean stuff. Mixsoon is one of the top five K-beauty brands – and if you need to quantify how just demanded Mixsoon is, it claims an incredible 700% sales volume increase in the last year. Its Bean Essence skin care is its hero product and is created from soy beans grown on its very own farm on Jeju Island on land which has never been treated with pesticides – and is kept so pure that only electric vehicles are allowed onsite. Currently present in all major TR locations in Korea, as you would expect Mixsoon is a brand which benefits from a massive social media presence and the face of K-Pop boy band, Enhypen, bridging the fandom between K-Pop and K-Beauty when they became ambassadors in February. A special Bean Travel Kit has also been produced, cementing Mixsoon’s much-deserved desire to advance in GTR. Level 1 / 1-U13 Mixsoon bridges the fandom between K-Pop and K-Beauty Tailored Perfumes preparing to launch exciting newUFC collaboration T he launch of the exciting new collaboration with global phenomenon UFC will happen later this year and includes three fragrances. The first two fragrances to be released are named Takedown and Ultimate K.O (EDP) and will be sold in 100ml bottles shaped like a UFC glove priced at €50. The second release will be of a gold glove edition called Final Round also in a 100ml bottle priced at €60. Tailored Perfumes continues to explore the travel retail space with exciting things in the pipeline. With the UFC franchise being so popular worldwide, the collaboration looks to be a global retail opportunity. Continuing its partnership with Pepe Jeans sees the continued supply of existing scents alongside the introduction of the new body mist collection called Portobello. Basement 2 / 2-J19 Thursday 1 5 May 2025 12 T F W A D A I L Y