02_singapore_2025_THURSDAY_ISSUE_lores

Appealing to everyone T he Travel Retail Fine Wine Alliance offered up its thoughts on attracting a broad consumer base. Speaking about brand recognition and visibility, Cono Sur Prestige Account Manager EMEA & Global Travel Retail Manager Geraldine Gouet-Thureau said: “Bicicleta, our brand with the bicycle on the label, is globally distributed as well as domestically distributed in Asia and we believe is popular because it is really easy for people to remember.” Looking at how to appeal to differing demographics, Symington Family Estates Senior Manager Gonçalo Aragão a Brito highlighted how Symington had repositioned Port specifically to broaden its reach and attract new people to the category. Basement 2 / 2-F19 C oLab has returned to the show for the second consecutive year, bringing a lineup of wines and spirits. As a distributor that already has a presence across 22 major airports and active accounts in key markets, it is using its connections to showcase brands to newmarkets. CoLab Head of Growth & Online Will Gaultier also revealed: “We are launching Isola, a sparkling wine and RTD that sits neatly into the lower-alcohol range and has been inspired by Mediterranean beach clubs.” Gaultier added: “We feel like, in drinks travel retail, women shoppers are ignored, so that’s why we wanted to launch Isola because this is perfect for both men and women, but women are going to be more attracted to it.” Basement 2 / 2-N1 M ars Wrigley International Travel Retail (MWITR) has returned to TFWA Asia Pacific Exhibition & Conference this year with a strong focus on helping travel retailers attract more shoppers and drive revenue. At the heart of this approach is a travel-focused product portfolio, featuring exciting innovations and activations, a strategic focus on delivering value in the transaction zone, and creating memorable moments for travellers through an engaging M&M’s Experience. “Asia Pacific is a strategic region for MWITR, with immense potential for growth across the confectionery category,” said An De Volder, Market Director, MWITR. “The exhibition offers an essential platform to connect with partners, showcase our latest innovations, and reinforce our commitment to shaping the future of travel retail in this dynamic region.” Basement 2 / 2-G28 Fizz and finding the gap in the market Mars Wrigley ITR brings exciting innovations to TFWA Asia Pacific Thursday 1 5 May 2025 13 T F W A D A I L Y