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L’ OCC I TANE En Provence ha i r care growth A ona L’Hostis, Director of Marketing GTR L’OCCITANE Group, presents the “travel exclusive” En Provence advanced hair and scalp routine in the exhibition yesterday. “Hair care is a fast-growing category in GTR and we need to create more space in the store to cater for the demand and the product offerings,” L’Hostis told the TFWA Dailies last night. The En Provence anti hair loss advanced scalp treatment has a citrusy and aromatic scent, with notes of rosemary and five essential oils, making it a highly desirable application – and not merely serving a clinical need – although the results are impressive, producing over 17,000 new hairs in two months in clinical trials. Pictured at the L’OCCITANE exhibit in Singapore this week, Adriana Nicolae will play a vital role in shaping the future of L’OCCITANE TR in the APAC region. Nicolae has 20 years’ experience steering luxury beauty brands, most recently as Global Director Merchandising Beauty for DFS in Hong Kong, and other senior roles with Lagardère, Parfums Christian Dior, and Philippe Stark Fragrances. Adriana Nicolae said: “I am excited to lead L’OCCITANE efforts in a dynamic sector that connects travellers with unique products and experiences, the APAC region is a strategic hub for travel retail with a rapidly evolving market landscape.” Level 1 / 1-R15 Adr i ana Ni co l ae appo i nted GMTR APAC