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TFWAWorkshop – Market Watch: India TFWAWorkshop – Market Watch: China Today, 08:00-09:00, Begonia Room, Level 3, Marina Bay Sands Expo & Convention Centre C hina’s consumer landscape is evolving, shaped by generational shifts, digital acceleration, and changing consumer priorities. Generation Z, immersed in a mobile-first world, seeks seamless digital experiences and hyper-personalisation. Millennials prioritise brand authenticity and social influence, while Generation X remains loyal to heritage brands and traditional retail se tt ings. Understanding these nuances is critical for businesses looking to capture the a tt ention of China’s diverse and rapidly evolving traveller base. As one of the world’s largest travel markets regains momentum, brands and retailers must rethink their approach to engaging the travelling Chinese consumers. With digital ecosystems evolving and competition intensifying, understanding these shifts is essential in this high-stakes market. The session will hear from China Tourism Group Duty Free Corporation Limited Vice President Michelle Sun; Jingzhi Media Group Founder and CEO Charlie Gu; and the Co-founder and CEO of Yaok Group and Dean of Yaok Institute Dr Tina Zhou. The workshop will be moderated by Hannah Gao, Chief China Representative, TFWA. Today, 16:00-17:00, Begonia Room, Level 3, Marina Bay Sands Expo & Convention Centre I ndia’s travel retail market is on the brink of extraordinary growth, fuelled by an aviation sector that has nearly doubled over the past decade, and an increasingly a ffl uent middle class eager to spend. As one of the world’s fastest-growing economies, the country is well-positioned to redefine the global duty free and travel retail landscape. But how can industry stakeholders turn this potential into reality? This workshop will explore the key drivers shaping India’s retail trajectory, outlining emerging opportunities and persisting challenges. Through insights and case studies, the discussion will examine the must win ba tt les for travel retail in India, and the strategic moves to unlock value for brands, retailers, and airport operators. The session will hear from prominent global consulting firm Kearney, represented by Victor D ij on, Senior Partner, and Neelesh Hundekari, Senior Partner, who will present real-world case studies. Kearney will provide data-driven insights and strategic viewpoints on successfully navigating this complex yet lucrative market. To gain a travel retail perspective, the session will also feature Ashish Chopra, CEO of Delhi Duty Free. The workshop will be moderated by Michele Miranda, Conference Director, TFWA. Charlie Gu, Founder & CEO, Jingzhi Media Group Neelesh Hundekari, Senior Partner, Kearney Dr Tina Zhou, Co-founder & CEO, Yaok Group and Dean, Yaok Institute Ashish Chopra, Chief Executive O ffi cer, Delhi Duty Free Services Michelle Sun, Vice President, China Duty Free Group Victor Dijon, Senior Partner, Kearney Tuesday 1 3 May 2025 14 T F W A D A I L Y