02_singapore_2025_TUESDAY_ISSUE_WEB_VERSION_SMALL_SIZE 2

TFWA i.lab Asia: innovation in action TFWA i.lab Asia is located on the exhibition show floor within Level 1 of the Marina Bay Sands Expo & Convention Centre. It features a blend of returning companies and new names active in fields such as digital traveller engagement, in-store solutions, data analytics, sustainable and social initiatives, and services for travellers. ByteGenie provides an on-demand AI data team that builds databases in minutes. B yteGenie (Level 1 – i.lab 13) provides an on-demand AI data team that builds databases in minutes. “For the retail sector, and hospitality sector, we support sales, marketing and procurement teams with real-time data to drive actionable decisions on their largest revenue and cost centres,” explains Jiale Tan, Co-founder and CEO, ByteGenie. “In short, our AI agents can do the work of an entire data team, supporting critical business functions.” Tan shares that, in travel retail, manual data processes inhibit critical business function such as sales, marketing and purchasing and procurement. “Our AI data team helps sales and marketing increase real- time relevant leads with B2B intent and events intelligence; and helps purchasing teams on supplier intelligence and real-time price benchmarking on exact SKUs matches and accurate price normalisation.” For purchasing teams, ByteGenie’s AI-data team is able to save 85% of time on price benchmarking research and supplier research; with a 10x increase in qualified data. “Our AI data team browses the web autonomously, extracts, standardises, and matches the data based on customers’ custom data criteria,” says Tan. “In the time they go for a co ff ee or lunch, the AI data team runs the searches and build quality databases in real-time.” By participating in TFWA i.lab Asia, ByteGenie is keen to meet with more companies in the travel retail space, learn about use-cases, and explore how its solution can be further developed to provide value. “At the same time, we are keen to meet companies with sales, marketing, purchasing teams that are keen to adopt AI to drive e ffi ciency in these business functions,” Tan adds. ByteGenie: revolutionising retail with AI-powered data teams • TFWA i.lab Asia is hosted in partnership with the Singapore Tourism Board. • Opening hours: 09:00-18:00 on 13-14 May; 09:00-17:00 on 15 May. • Location: Level 1, Marina Bay Sands Expo & Convention Centre. • Two TFWA i.lab Asia pitch sessions take place on Wednesday 14 May from 10:00 to 11:00 and from 14:00 to 15:00 (Level 1, Marina Bay Sands Expo & Convention Centre).. TFWA i.lab Asia at a glance