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K ao Travel Retail is doing business mainly in Europe, Japan, and South Korea. In Europe, SENSAI and Molton Brown hold a strong presence. In Asia, prestige brands SENSAI, KANEBO, masstige brands Curel, ALLIE, suisai, and RMK, SUQQU marketed by e’quipe, one of Kao Group’s subsidiaries, have been accelerating growth. “Kao brands are still niche in the travel retail market,” explains Mr. Takehiko Aida, Director, Global Business Development, Cosmetics Business, Kao Travel Retail. “Meanwhile, we are confident that our distinctive and sophisticated brands and products can bring joyful memory to travellers’ experience. We strongly hope that people in the travel retail industry can get to know well our a tt ractive brands and products through TFWA Asia Pacific Exhibition & Conference, then we can build new business relationships with them.” Kao Travel Retail is showcasing SENSAI MIRCO ESSENCE IN LOTION. It is the first SENSAI product to contain 7.9 trillion liquid oil particles, known as Micro Lipo Carrier, in a single drop. One drop captures the most delicate components of nourishing oils at an unprecedented concentration. Also new is KANEBO COMFORT STRETCHY WASH II – a hydrating essence face wash that forms a thick, bouncy lather, e ff ectively removing impurities while locking in moisture. “Kao Travel Retail is pleased to introduce our strategic brands, SENSAI, KANEBO and Curel, including their various hero products and TR-exclusive products,” says Mr. Takehiko Aida. “We are looking forward to seeing buyers in-person and we sincerely hope that they can experience and enjoy our exquisite brands and products.” Level 1 / 1-T16 Kao Travel Retail introducing strategic brands Casa Maestri’s on- trend o ff erings for today’s evolving consumer C asa Maestri is one of Mexico’s most respected and award-winning tequila distilleries, proudly family-owned and operated in the heart of Tequila, Jalisco. Its portfolio includes a wide range of tequilas and agave-based spirits that are exported globally. “Our primary goal at TFWA Asia Pacific Exhibition & Conference is to present our latest innovations, including our Agave Boom Ready- to-Drink Margaritas and our new Non-Alcoholic collection,” says Jose Coira, VP Sales, Casa Maestri. “We’re here to connect with forward- thinking travel retail partners who are seeking high-quality, on-trend o ff erings for today’s evolving consumer.” Coira explains that Casa Maestri is debuting several new products: • “New SKUs in our Casa Maestri Tequila line, including a Piña Colada Tequila Cream, an Añejo Cristalino, and Single Estate editions.” • “The launch of Agave BoomMargaritas, a vibrant RTD line made with 100% agave wine.” • “A selection from our Non-Alcoholic line, ideal for wellness-minded travellers.” • “And the latest limited-edition releases of Doña Celia Tequila, known for its collectible ceramic bo tt les and artisanal quality.” Travel retail exclusives are a key part of Casa Maestri’s global brand strategy. Its 3-pack and 5-pack Casa Maestri Tequila collections are travel retail exclusives. “Buyers visiting our stand will experience cu tt ing-edge products, authentic Mexican craftsmanship, and exclusive opportunities to collaborate with one of the most dynamic distilleries in the industry,” Coira adds. Basement 2 / 2-D6 Tuesday 1 3 May 2025 22 T F W A D A I L Y