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The scent of success R ituals is focusing on its Amsterdam range, as well as its bestselling lines such as the Ritual of Sakura as consumers across Asia Pacific travel retail look for special edition items. Rituals Travel Retail Manager Ingrid Wong said: “The most important collection in Asia right now is the Amsterdam Collection, which is selling well in the whole of Asia. It started with Europe, but it began as a special edition, but then the sales were so good, so we have kept it for three years already.” Wong explained that what began as a limited line has quickly become a bestseller, showing how this echoes the popularity of some of its other fragrant bath, shower and home scented products. Level 1 / 1-R8 T his week at TFWA Asia Pacific Exhibition & Conference Don Ferrari, Group Communications Manager La Martiniquaise is championing Label 5 Original Citrus, the blended Scotch whisky with natural citrus flavour launched in Cannes last October. “It’s really refreshing in a highball or with lemonade or soda – and highly appealing to young people, in particular those who are not inclined to drink blends or malts straight – we are pu tt ing it in every market.” Likewise appealing to a younger market, La Martiniquaise has also brought a ready-mixed highball to the Singapore exhibition: Cu tt y Sark Scotch whisky and ginger ale – “in an easy-to-enjoy refreshingly new format which is always ready when you are.” Just launched in the USA, the ready-mixed Cu tt y Sark highball is also expected to do well in Asia where Cu tt y Sark enjoys great success – especially in Japan. Interestingly La Martiniquaise whiskies have di ff ering Asian best sellers – single malt Glen Moray performs well in China, while Label 5 is the leading La Martiniquaise whisky in the South East Asian countries. Meanwhile, following the re-design of its Beehive brandy presentations in a ‘premiumisation’ exercise last year, a Beehive Gold Edition bo tt le has proved to have strong appeal in both Middle East and Asian markets. Basement 2 / 2-L2 I t’s not that it’s good to be old, it’s good because it is old” exclaimed Roy Summers, Proximo’s Head of Global Travel Retail as he presented the launch of Bushmill’s 18-Year-Old Single Malt whiskey at the show yesterday. This final expression in the ‘World Wood’ TREX series is an exquisitely flavoured malt whiskey, matured in bourbon barrels and oloroso sherry bu tt s for a minimum of 17 years before finishing in rare Colheita port casks sourced from an award-winning bodega in Portugal’s Douro valley. Crafted by Bushmills Master Blender Alex Thomas, the 18-Year-Old completes an exceptional collection of small-batch Irish whiskeys that blend long-standing tradition with modern innovation’. “A mouth-watering depth of flavour is what makes this 18-Year-Old release so unique,” added Summers, “deeply floral and fruity, it perfectly complements our Bushmills DNA.” This new release is launched exclusively across the Asia Pacific region from this month, supported by activations at key airports, and will be rolled out to global travel retail (GTR) globally from January 2026 (RRP of $140 for a 700ml bo tt le). The introduction of Bushmills 18-Year-Old Single Malt follows the releases of the 12-Year-Old in 2024 and the 15- and 21-Year-Old expressions in 2023. Basement 2 / 2 -N11 Label 5 Original Citrus – launched in Cannes, championed in Singapore Incredible aromatic intensity: Bushmills launches 18-Year-Old Single Malt whiskey Tuesday 1 3 May 2025 36 T F W A D A I L Y