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Tuesday 1 3 May 2025 38 T F W A D A I L Y TFWA debut for Joseph Ribko ff JT International highlighting Mevius C anadian-made clothing brand Joseph Ribko ff has joined the event for the first time. The brand currently has presence in over 60 countries and has been celebrating fashion for 67 years. This year it is particularly showcasing its loungewear, highlighting “Bold A ff ordable Luxury”, with soft and travel-friendly wrinkle-free fabrics. A product being highlighted is the Sweater Coat and knitwear range. The body positive brand o ff ers a range of styles and sizes from XS-XXL (2-22) and is looking forward to developing more contacts within the industry and promoting the brand towards the Asia and Pacific market. The team has found the conference incredibly welcoming from a new exhibitor point of view. It is excited to display its products and get conversations started about their brand, stating they want to make sure “every woman can express her style with confidence and dress for all occasions”. Level 1 / 1-T12 T his year JT International is showcasing a lot of new products, as well as its biggest sellers. It has a Mevius display featuring their exciting flavoured cigare tt es, with special focus on the Freezy Dew flavour. The Asia Pacific region is very important for the brand, after a slightly longer recovery in the region, it has now accelerated and shown great growth. General Manager Claudio Ferreira also described the great success of Ploom across Japan. Ploom x Mevius Berry has been incredibly popular and is domestically promoted as the best product to purchase. TFWA Asia Pacific Exhibition & Conference is very important to JT International – it is a fantastic place for nurturing existing relationships and keeping up with developing trends and growth. Travel retail is vital to the success of the company, and the show is the perfect place to demonstrate innovation and showcase popular and new products. Basement 2 / 2-B38 B ateel International’s Senior Director, Bilal El Kurjie, with Alex Grzesiewski, Business Development Commercial – in the exhibition yesterday representing the gourmet date and luxury confectioner, at TFWA Asia Pacific Exhibition & Conference for the first time. While Bateel has considerable representation in the Gulf, on the heels of new boutiques in Seoul’s Lo tt e World, and Singapore’s Takashimaya department store, El-Kurjie says “Bateel is now planning a massive GTR-led expansion into Asia.” El-Kurjie is unapologetically excited about the strength of demand: “while dates are now widely-recognised as a superfood, ours are the most luxurious found in the world… and everyone is talking about Dubai chocolate – it is just overwhelming.” Basement 2 / 2-G35 Bateel finds success for luxury superfood dates “overwhelming in Asia”