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Tuesday 1 3 May 2025 42 T F W A D A I L Y M avive has its focus on its BMW fragrance line this year, especially for the Asia Pacific market within global travel retail. Mavive CEO Marco Vidal said: “It is quite busy here in terms of new products because we are presenting new brands. The main one in terms of international a ff airs is, of course, the BMW licence that we are presenting and launching, starting from this year. With this, we have two new and di ff erent products – The Scent of Amberness and The Scent of Bergamood.” Reflecting how this is linked to the overall appeal of the BMW brand, Vidal explained: “The shape [of the bo tt le] is a celebration of BMW technology.” Added to this, he explained how “in terms of craft fragrances, the brand also journeys inside the world of nature.” Vidal pointed out that “Bergamood is, like travel into the south of Italy, and Amberness is more of a travel into the Middle East with the scent of amber and the scent of the desert.” “We’re launching these in Europe. And then in the second part of the year, we will start to launch in Asia. So for that reason, today, we are presenting the line as a novelty for this area of the world.” Looking at the modern take the company had on its other BMW connected brand, Vidal added: “The second line, which will be released and launched in Europe during the last part of the year is the M line which has motor sport positioning for BMW. It’s a very modern design for the bo tt le, representing the philosophy of the brand and it is also another important novelty for our portfolio.” Basement 2 / 2-C19 W hyte & Mackay have plenty of new products to show buyers this year, but also an array of unique malts. Speaking about the trend for exclusivity, Whyte & Mackay Trade Marketing Manager - Asia Travel Retail Athena Lau explained: “We’ve got a lot at the moment that tap into being travel retail exclusives. We have been making some progress throughout Asia Pacific as well as the rest of the world.” Lau said: “This year, we are showing our duty free exclusive range, which we launched here last year, but again, revisiting it this year, we are also focused on growth.” Lau then went on to highlight how some of these products were confidential until they were released and a lot of information on the new releases would be showcased to buyers first, but still gave a few hints about the whiskies. Lau said: “The main product is quite a special whisky. It will be unique from an industry perspective since it’s set to be extremely limited and we will launch, starting from October but in Asia this will more likely be launched in December.” Basement 2 / 2-N2 Technological scents Quietly confident