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Bang Bang made a f l ash at PFW and now exh i b i t i ng i n S i ngapore B eginning his career designing LP covers and posters for major film studios, Jérôme Devisme made the switch to the cosmetics industry, with over 15 years of experience designing packaging and as Creative Director for Makeup Forever and global powerhouse LVMH. After tiring of the corporate world, he decided to branch out and develop his own cosmetics brand starting with the iconic bullet lipstick. Despite the Bullet Lipstick being the brand’s most well- known product, its highest selling product is actually its lip liner. Having overnight success at Paris Fashion Week, the Lip Liner has become a favourite of makeup artists. Currently only selling in Europe, Bang Bang Cosmetics plans to break into the Asian market and expand its thriving customer base. The brand has recently sponsored the Cannes International Series Festival. Armed with its secret weapon The Ancestral Elixir Nigella, that “cures everything except death”, they combine luxury packaging with high quality ingredients aimed at the modern woman. Composed of 58% essential fa tt y acids, the nigella present in its products contributes to the construction of skin cells and their elasticity. Led by Jérôme, the Bang Bang team is comprised of seasoned cosmetics professionals. Hervé Bouvier, with his experience at Estée Lauder and Bobbi Brown, oversees the development of the brand. Richard Girousse, a formulator with over 20 years of experience, notably at Make Up For Ever, who brings his expertise in creating innovative formulas and Julien Rol, a renowned fashion makeup artist lends his expertise and industry hands on knowledge. The brand is currently available across France, Belgium, Italy, Spain, Switzerland and Luxembourg. By the end of the year, Bang Bang Cosmetics plans to expand to the UK, Middle East and Africa through pop-up stores and digital activations. The brand has recently sponsored the Cannes International Series Festival and plan to expand into the Travel and Luxury market. Level 1 / 1-Q13