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Tuesday 1 3 May 2025 7 T F W A D A I L Y KOSÉ TRAVEL RETAIL shares growth strategy and focus on proud and prestigious high-end brands K OSÉ TRAVEL RETAIL’s main objective at this year’s TFWA Asia Pacific Exhibition & Conference is to introduce the latest portfolio of its brands within the prestige sector of the KOSÉ Group, while engaging in forward-looking and constructive discussions about the future of the travel retail industry with individuals and companies, a tt entively addressing both the market and its business partners. “This TFWA is a particularly meaningful event, as it marks my inaugural participation as President and CEO of KOSÉ TRAVEL RETAIL,” shares Hiroto Kitaki. “In carrying a sense of responsibility and anticipation, I am excited to reconnect and contribute to discussions with everyone from the duty free industry. Furthermore, we intend to build stronger partnerships with everyone who visits our booth. Ultimately, we strive to promote KOSÉ CORPORATION and KOSÉ brands to the world, and elevate the further presence of both the company and its brands.” Branding and expansion are key to KOSÉ TRAVEL RETAIL’s success. It is developing the KOSÉ brand identity by consistently o ff ering signature year-round in-store activities and customer experiences, with a focus on KOSE’s proud and prestigious high-end brands. “Furthermore, we are determined to take bold steps toward global expansion, advancing one stride at a time,” Kitaki explains. “We plan to share the KOSÉ Group’s new strategy and the growth strategy of KOSÉ Travel Retail based on it with all the a tt endees at this TFWA Asia Pacific Exhibition & Conference.” Additionally, not only the proud high- prestige brands such as DECORTÉ and SEKKISEI, but also other brands with limitless potential for the future of travel retail are ready to amaze a tt endees at the KOSÉ Travel Retail booth. “KOSÉ Travel Retail will continue to play a key role as the engine driving the global expansion of KOSÉ Group, while also playing a crucial part in advancing the group’s strategy,” says Kitaki. KOSÉ Travel Retail considers that the future of the travel retail market will be bright as the number of travellers worldwide reaches the highest level it has ever reached. “I strongly believe that the foundation of travel retail lies in creating a great customer experience at duty free stores,” Kitaki adds. “By leveraging the unbounded potential of connecting customers and brands through that experience, and turning them into our loyal customers, we position travel retail as a valuable and important platform for engaging with customers. I aim to strongly communicate the allure and importance of the unique travel retail channel both within and beyond the company while also creating opportunities and memorable experiences for customers to enjoy KOSE’s brand at duty free shops. Visit KOSÉ TRAVEL RETAIL at TFWA Asia Pacific Exhibition & Conference. Location: Level 1 / 1-L15 Hiroto Kitaki, President and CEO, KOSÉ TRAVEL RETAIL, and Masumi Tatsuta, General Manager, Sales Div, KOSÉ TRAVEL RETAIL. The spacious and luxurious booth of KOSÉ TRAVEL RETAIL at this year’s exhibition (Level 1 / 1-L15). Advertising Feature