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Osborne brands resonat i ng s t rong l y wi th soph i s t i cated As i an consume rs A sia-Pacific is still a relatively new chapter for Osborne in travel retail. It started with Heinemann Asia-Pacific and over the past year has made significant progress, securing listings with leading players like Lotte Duty Free, Shinsegae, The Shilla, and JTO Duty Free. “We see tremendous potential for growth across the region, and TFWA Asia Pacific Exhibition & Conference is the perfect platform to reinforce our ambitions and spotlight the brands we believe resonate strongly with the sophisticated Asian consumer,” said Cathy Rolland, Global Travel Retail Manager, Osborne. Osborne proudly brings forward the very best of Spain’s culinary and spirits heritage. This year in Singapore, it is spotlighting five flagship brands that it believes align particularly well with the tastes and expectations of Asian consumers – the world-renowned Cinco Jotas Iberian ham, the fresh and aromatic Nordés Gin, the eye-catching Gin Gold 999.9, the elegant Carlos I brandies, and the refined Montecillo and Viña Monty wines. “In addition to these core brands, we’re also putting a spotlight on Caviar Riofrío – the first caviar that has been certified organic – and the bold character of Ron Burla Negra,” Rolland explains. “Among our latest innovations, we’re excited to unveil two new additions to the Nordés range: Nordés Vermouth Blanco and Nordés Vermouth Rojo – two aromatic and refreshing expressions that bring a modern Galician twist to a classic aperitif.” Travel retail is a key growth engine for Osborne and a fantastic window to showcase its brands to a global audience. “We’re particularly keen to build on the strong domestic performance of Osborne brands in China – our top international market for Cinco Jotas – and translate that success into the travel retail arena across Asia,” Rolland adds. “We hope this edition of TFWA Asia Pacific Exhibition & Conference will help us speed things up and open new doors for long-term expansion.” Basement 2 / 2-G19