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W ith more than 60 standalone travel stores in airports worldwide, LEGO has partnered with Formula 1 to release sets of each Formula 1 car in LEGO Speed Champions, LEGO City and LEGO Duplo. The partnership saw a huge activation in Sydney and Melbourne airports with an interactive ‘phygital’ experience while offering products for enthusiasts of all ages. For the first time every F1 team is represented, with the extensive range featuring intricate details for teams and vehicles. They are also launching in June an exciting collaboration with global kids phenomenon Bluey, the new collection will be celebrating themes of play, imagination, and family togetherness through joint building and creation. The LEGO assortment has never been so vast, with approximately 850 SKUs catering to “diverse ages, genders, wallets and passion-points” travellers are sure to find a set to amuse themselves on long journeys, or as a memento of a visit or gift. LEGO Senior Business Development Manager, Travel Retail Development Sebastian Alt explained both of the exciting new launches and how they will feature in travel retail outlets globally. The Formula 1 collection will feature in destinations hosting Formula 1 races, making the sets a fantastic purchase before/ after an F1 visit. Meanwhile, the Lucky Cat and Lucky Bamboo sets continue to be bestsellers across Asia. Basement 2 / 2-H19 R itter Sport has returned this year with a new mix of its most popular flavours in a travel exclusive Minis Tower and Pouch, including the new Salted Caramel recipe with a mixture of its top selling flavours. The new additions join the existing bestselling Pouch, Towers, Choco Cube and enlarged range already available in duty free. September 2024 saw the launch of the Pistachio tower with 5x100g bars at Heinemann outlets. The Asian market has taken particular liking to the strawberry flavoured products and they hope to build on popularity globally. The Ritter team is looking to expand its presence locally and promote the newMini Tower and Pouch in travel exclusive and retail. Nicole Miltenberger, Marketing Manager Global Travel Retail, detailed the Ritter Sport plan to establish deeper working relationships with retailers and promote the authenticity and real taste with generally no added flavours of the products. Basement 2 / 2-G29 LEGO rolls out new Formula 1 and Bluey products Ritter Sport returns with exciting new travel exclusives Wednesday 14 May 2025 12 T F W A D A I L Y