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Wednesday 14 May 2025 18 T F W A D A I L Y C elebrating its TFWA Asia Pacific Exhibition & Conference debut, Naos is introducing buyers, retailers and distributors to its hero product – the Micellar water make-up remover, as well as a new Victoria Beckham collaboration. Speaking at the show, Naos Global Travel Retail and Expansion Manager Irina Beltcheva said: “This is the first time we have a booth at the TFWA event because it is only just recently that we started our travel retail division. We are a French company and family-owned, so independent, which is quite remarkable within the cosmetics market.” Introducing the line-up, Beltcheva explained: “We have three brands. Bioderma is our most famous brand, because we have the micellar water, which is the bestselling and most famous micellar water in the world – we sell one bottle every second.” Also catching attention is a collaboration with Victoria Beckham, “which is a limited edition only for this year and a very exclusive bottle designed by her.” Looking at the size of the opportunity, Beltcheva insisted: “We are going to grow the cleansing category in cosmetics, which is not typically very strong in travel retail. Impulse buyers are getting more interested in products like this that transcend generations.” Level 1 / 1-P11 P icking up on the trend for exclusivity and products you can’t buy everywhere, Loch Lomond Managing Director Global Travel Retail Luke Maga assured: “We have some travel retail exclusive ranges and have made some progress throughout Asia Pacific, as well as the rest of the world.” Maga said: For the duty free exclusive range, which we launched here last year and are revisiting once again this year. The main product which we’re showcasing, which is part of the Remarkable Stills Collection, offers up echoes of the past and is quite a special whisky and finished in Oloroso sherry casks.” According to Maga, exclusivity is highly important, and Loch Lomond has “bottled 50 bottles out of the same cask, which makes it extremely limited” for whisky adorers. Maga added that the company’s “creativity has centred around remarkable stills, because Loch Lomond has a history of innovation and the 13 Year Old has been finished in Swedish oak casks.” Plus, he admitted: “We’ve got strong sales in Singapore and Sydney at the moment” which is why the brand is branching out further across GTR. Basement 2 / 2-M11 Independent cleanse Exclusive bottlings