02_singapore_2025_WEDNESDAY_ISSUE

Shine that lasts M oroccanoil, which is no stranger to the travel retail platform, has returned to Singapore – this time with a new product to showcase alongside its flagship iconic oil and some extras in the pipeline to be revealed in a fewmonths’ time. Moroccanoil Senior Vice President, Global Retail and Travel Retail John Gates explained: “The product that we are introducing and launching for the marketplace is a high shine gloss mask. Then, the other product is our legacy product that started the brand – our Moroccanoil treatment. And that also is all about shine. It gives you 118%more shine. So, we’re featuring both together because this would be your treatment, and this is the start of your styling process with the oil before you start styling, they are both about maximum shine.” Speaking at the stand, Moroccanoil Vice President, Global Marketing - Retail Yeolan Delapenha reminded: “We’re a brand that’s built on treatment and hydration, so, the high shine gloss mask is an easy to use mask that is giving you the benefit of shine. Now you have the opportunity to get that high shine in a simple way. We replaced conditioning and we suggest people use it as a deep treatment in the shower, to provide themwith radiant hair. It enhances natural colours and we have some amazing claims on the performance of the products.” Level 1 / 1-Q7 Wednesday 14 May 2025 25 T F W A D A I L Y