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Looking forward to seeing you at the TFWA in Singapore (Booth 2-H6) TRAVEL WITH NATURE RZ_1_linv_Ricola_Travel_with_Natue_Inserat_92mm_132mm.indd 1 08.05.24 14:54 T his year JT International is showcasing a lot of new products, as well as its biggest sellers. It has a Mevius display featuring its exciting flavoured cigarettes, with special focus on the Freezy Dew flavour. The Asia Pacific region is very important for the brand, after a slightly longer recovery in the region, it has now accelerated and shown great growth. General Manager Claudio Ferreira also described the great success of Ploom across Japan. Ploom x Mevius Berry has been incredibly popular and is domestically promoted as the best product to purchase. TFWA Asia Pacific Exhibition & Conference is very important to JT International – it is a fantastic place for nurturing existing relationships and keeping up with developing trends and growth. Travel retail is vital to the success of the company, and the show is the perfect place to demonstrate innovation and showcase popular and new products. Basement 2 / 2-B38 JT International highlighting Mevius A taste of luxury and status A dVini, showcasing its wines on the Duty Free Global stand, is presenting bottlings that appeal to Asian consumers. Describing the company’s positioning within GTR, AdVini Key Account Manager Travel retail, Middle East, Baltics and Central Asia Ieva Olina said: “It’s so nice to be here to represent these wines and we are hosting a special tasting where we are going to focus on our two major brands that are more adapted to the Asian palate.” Olina explained: “They are red and from very well-known French wine regions. There is a focus on historical properties and one of the oldest appellations in France.” Basement 2 / 2-F10 Wednesday 14 May 2025 27 T F W A D A I L Y