02_singapore_2025_WEDNESDAY_ISSUE

TFWA i.lab Asia: innovation in action S HIFT (Level 1 – i.lab 4) aims to digitalise the travel retail industry. “Our digital expertise and travel retail understanding enable us to provide major leaders with cutting-edge solutions,” explains Vadim Wichmann, Managing Director, SHIFT - a WITH Group Company. “We always provide tailor-made missions fully adapted to our client’s needs. We collaborate with major leaders, supporting their transformation journeys.” SHIFT is part of the WITH Group and operates across four centres of expertise: Design & Technology (Madrid), West & East Marketing (Paris), Amazon & E-Retail (Barcelona), and Travel Retail Partnering (Geneva). “With 100+ international talents and 10 years of experience, WITH partners with major brands and retailers to drive growth through digital innovation, immersive retail experiences, media activations, and performance analytics,” says Wichmann. SHIFT’s strategy focuses on fully digitalising the travel retail experience. This includes: • Drive-to-store activation through comprehensive media planning in both Western and Eastern markets. • Retail experience and engagement by creating immersive, digitally enhanced in-store experiences. • Strategy, business, and people development through acceleration and upskilling programs. • Travel retail performance monitoring with advanced analytics, leveraging first-party data and AI tools. “Our objectives participating in the TFWA i.lab Asia are to showcase our capabilities in digital transformation within travel retail,” Wichmann explains. “Also, to connect with brands, retailers, and partners to offer tailor-made digital solutions, and explore collaboration opportunities in media activation, immersive retail experiences, and performance analytics specifically adapted to Asian travellers.” SHIFT: a digital travel retail transformation partner TFWA i.lab Asia participants Altavia Travel Retail – NEW......................... Level 1 - i.lab 4 ByteGenie – NEW. ......................................... Level 1 - i.lab 13 China Trading Desk........................................ Level 1 - i.lab 2 eSIM Access – NEW. ........................................ Level 1 - i.lab 3 Flexxi – NEW. .................................................. Level 1 - i.lab 14 Helios Worldwide – NEW............................... Level 1 - i.lab 7 iClick Interactive............................................. Level 1 - i.lab 6 Inside – NEW.................................................. Level 1 - i.lab 10 Intellify – NEW. ................................................ Level 1 - i.lab 9 Outform. .......................................................... Level 1 - i.lab 15 reXtore – NEW.................................................. Level 1 - i.lab 5 Shift – NEW. ...................................................... Level 1 - i.lab 4 The_Calling. Singapour................................. Level 1 - i.lab 8 Travel-X. ...........................................................Level 1 - i.lab 11 Partners: SHIFT’s strategy focuses on fully digitalising the travel retail experience.