cannes_2025_MONDAY_ISSUE_DIGITAL

S ekonda arrives in Cannes on the back of an exceptionally strong year in travel retail with sales up +28% vs. 2024, outpacing the market in several key channels marked by global expansion, product innovation, and continued category growth. Sekonda has also now launched with Qatar Duty Free following a number of significant new GTR listings. Overall presence across 11 key airport locations is soon to be completed, with Avolta in Perth adding to a growing footprint across the Asia-Pacific region. Sekonda’s diverse offer across smartwatches, the best-selling Monica collection for women, and travel-friendly gift sets, continues to resonate strongly with consumers. The brand’s ability to develop exclusive travel retail SKUs across watches and jewellery remains a major asset for retail partners looking for differentiated assortments that drive conversion. “Travel retail shoppers are highly motivated by function, gifting and impulse purchases,” says Myalee Sofield, Retail Sales Director at Sekonda. “Sekonda’s accessible pricing and strong brand recognition make it an ideal basket builder across airports, airlines, cruises and ferries.” With Sekonda confirming an upcoming launch with Starboard Retail Group, cruise remains a major focus with a planned relaunch onboard MSC Cruises. Its dedicated display concept for this channel has already generated positive retailer feedback, and the brand is committed to refining its execution to meet the unique needs of onboard retail environments. New compact digital training modules ensure store teams are equipped with key product knowledge, even when face- to-face training isn’t feasible. Unveiling its Autumn/Winter 2025 range at Cannes – alongside a sneak peek at Spring/ Summer 2026 – the key Sekonda launches include: • Octaire Collection (Ladies & Gents): A new line of refined sport-luxe timepieces, inspired by modern luxury, offering elevated design at accessible price points. • Clement Gents Collection: A standout classic with a vintage rectangular case, available in silver or gold plating, and a choice of bracelet or leather strap for timeless appeal. • Smart Track Bracelet Watch: Tapping into the rising trend of bracelet-style smartwatches, this versatile design merges functionality with a more dressed- up aesthetic. GreenVillageK50 Qatar listing headlines Sekonda’s 28%GTR growth; AW25 – and SS26 – previewed in Cannes Monday 29 September 2025 52 T F W A D A I L Y