cannes_2025_THURSDAY_ISSUE_DIGITAL

Blue Village Booth H1 loom Dead Sea Life has evolved from a graduation project into an international brand and a global leader in health and beauty. The company exports to over 40 countries filling a vital gap in the duty-free market with unique products from the Dead Sea. In a short time, Bloom Dead Sea Life has become a proud supplier to major duty-free shops like Avolta, Dubai Duty Free, and Heinemann. Founded in 1993 , Bloom Dead Sea Life has always prioritized high-quality, science-backed products designed with purpose * Lead wellness innovation with the power of 25 minerals from the Dead Sea. * Provide complete body and soul satisfaction with nature's purest offerings. * Champion eco-friendly packaging and environmental responsibility. * Give back through significant social contributions, including support for the Pilot Yazan Aranki Charity. This year, discover the power of Dead Sea minerals in every drop with our exclusive, 100% natural and organic product lines. Body Care Products: Bath Salt, Body Scrub, lotions, Magnesium Oil and massage treatments. Facial Care Collection: Mud Masks, Scrubs, Soaps, Moisturizers, Eye Creams, Toners and more. This year, we’re honored to be finalists for the 2025 Travel Retail Award in the skin care category for our Hands and Body Scrub. See you at the Blue Village Booth H1 F or its annual meeting with the press L’Oréal Travel Retail transformed its entire Beach Village exhibit into its experiential vision of the “travel retail airport terminal of the future” covering its entire portfolio of 30 international brands ranging from the accessible, to the pinnacle of luxury. Emmanuel Goulin, President of L’Oréal Travel Retail, explained the mission to “forge the airport into a vibrant Entertainment Destination” based on the fact that 45% of shoppers say that an in- store experience is the key purchase driver. With Gen Z representing 35% of the beauty market by 2028 “they’re experience-led and expect brands to entertain, connect and inspire.” L’Oréal presented this as six wholly-experiential elements: • Sense of Place – 85% of travellers want to connect with the essence of the place they are visiting – demonstrated by Kiehl’s “Bones Around the Globe” – a Destination-Centric Pop-Up offering a unique skincare experience tailored to a traveller’s specific destination. • Sense of Service – an opportunity to “travel like Helena” with a “First Class” Helena Rubenstein personalised recovery experience. • Sense of the Unexpected – a YSL Beauty Kiosk illustrated this by offering exploration of exclusive travel sets, the opportunity to snap a selfie magazine cover, and explore iconic fragrances while listening to curated playlists. • Sense of Time – connecting your journey to the world’s rhythm by experiencing the La Roche-Posay “Fly with UVair” – a UV camera Destination Entertainment: “Welcome to L’Oréal’s travel retail airport terminal of the future” which reveals your sun protection (or lack of it) – an experience in which nine out of 10 people were inspired to adapt a suitable sunscreen. • Sense of Ultimate Luxury – hardly needing an explanation, the Haute-Parfumerie Experience unites six of the world’s most prestigious luxury fragrances into an exclusive collection only available in the world’s leading travel retail destinations. • Sense of Gifting – based on the claim that “39% of duty free shoppers are seeking the perfect exclusive gift” for which L’Oréal has “reinvented our most inspiring travel editions.” BeachVillage 3 Beach 3 Thursday 2 October 2025 19 T F W A D A I L Y