cannes_2025_THURSDAY_ISSUE_DIGITAL

G iorgio Janeke, the 5th-generation president of Janeke, the maker of the iconic Superbrush, is also a 25-year veteran of TFWA World Exhibition & Conference. “This is the best exhibition so far in terms of energy – customers and visitors – everyone is positive and ready to work – everyone is clear what we would like to do, and what the opportunities are.” Janeke (seen here with the TR-dedicated POS) says that 30% of his business is now represented by travel retail, although this statistic is not the true measure of value as GTR is disproportionately important at introducing and communicating the brand: “when travellers select Janeke, they become life-long Janeke customers.” The introduction of the Superbrush almost a decade ago has been transformative, with Janeke admitting that the ‘Superbrush’ name often has more consumer recognition than Janeke itself. “When people use Superbrush for the first time they understand!” To extend the reach with those life-long customers Janeke produces the Superbrush in an array of alluring colours ranging F amily-run Plomari Ouzo continues to honour its Greek roots while innovating for the future. Its 2025 Limited Edition celebrates the traditional Greek craft of wooden boat building, a cultural heritage the brand proudly supports. Yannis Kalogiannis, third-generation family member, emphasised Plomari’s commitment to promoting Greek identity through global travel retail and distinctive in-store advertising. The new commemorative bottle is already available in select domestic Greek retailers and travel retail channels, showcasing the brand’s family ethos and design-led appeal. Alongside its annual limited editions, Plomari has also launched a new Ouzo Liqueur. While distilled with the traditional botanicals, Nuxe: never stop being audacious N uxe Group CEO Muriel Koch delivered an inspiring speech during a party hosted on the Croisette in Cannes, bringing together travel retail partners and distributors in an informal moment of appreciation. “It’s a real pleasure to welcome you here in Cannes,” Koch said. “We truly value the partnerships we’ve built together.” She spoke of the strength of the beauty category, noting its resilience and continued growth. “Never before have younger consumers been so interested in skincare, especially natural skincare,” she said. Koch emphasised Nuxe’s strong positioning: “It’s a unique brand that is winning in today’s environment – and will continue to do so.” Concluding with gratitude and passion, she added: “What really makes the difference is the people. We’re ambitious, and we won’t stop being demanding – because we are so ambitious. And we won’t stop being audacious.” RivieraVillageRA5 Giorgio Janeke – colours persuade Superbrush lovers to “re-buy and gift” Plomari Ouzo celebrates Greek heritage with a fresh twist from the pastel, psychedelic, through to gold. “The colours are definitely persuading Superbrush lovers to re-buy and gift” – as are the range of accessories which include hair clips, slides, and a range of other consumable shampoos, conditioners, bath and shower gels, body lotion – and now candles – some of which are combined with the Superbrush as gift packs. BlueVillage C7 it’s blended with citrus liqueur for a sweeter, milder profile. Initially aimed at the German market, this new product is now set to expand globally through travel retail. BayVillage Bay 32 Thursday 2 October 2025 21 T F W A D A I L Y