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Looking ahead to 2026 – 50 years of L’Occitane en Provence E velyne Ly Wainer, Managing Director, Global Travel Retail, L’OCCITANE Group, and Mona L’Hostis, Marketing Director, are here in Cannes to curate the fast-growing brand portfolio which already embraces 34 operators, 270 airports, 42 airlines, and 900 duty free shops across 90 countries. L’OCCITANE Travel Retail’s return to TFWA World Exhibition & Conference is marked by the countdown to 2026 which is the 50th anniversary of its founding brand, L’Occitane en Provence, a year that will bring a range of ‘innovative’ product launches and upcoming festive campaigns designed to engage, inform (and delight) travellers: • Maison L’Occitane en Provence – The Maison’s newly-reimagined fragrance collection, Flora Orchestra, a symphony of 14 scents inspired by the flora of Haute-Provence: “A reborn collection celebrating both heritage and modernity, offering travellers a sensorial journey that anticipates the brand’s golden anniversary year.” • Erborian unveils reformulated cult icon: L’OCCITANE Travel Retail’s newly-enhanced Erborian CC Crème is a worldwide bestseller, with one unit sold every 12 seconds! The brainchild of Seoul-powered brand, Erborian, this reformulated hybrid skincare-makeup product combines the benefits of a moisturiser, colour corrector and foundation. • Joyous Holiday campaigns promises a season of celebration: L’Occitane en Provence is also unveiling its Les Lumières de L’Occitane en Provence holiday campaign, continuing its tradition of transforming airport spaces into immersive Provençal journeys. This campaign features the launch of three exclusive limited-edition fragrances: Premiers Rayons, Lumière d’Hiver, and Nuit Festive, along with gifting sets and seasonal novelties. Meanwhile, the headlining, best-selling, barnstorming, Sol de Janeiro will return with its characteristically vibrant, festive and colourful Holiday product range, bringing bold visuals, and exclusive gifting assortments to travellers at an airport near you. Majestic BeachVillageMajestic Beach 3 Swarovski pre-previews Spring-Summer 2026 collection “evenbefore the launchpresentation” “ Swarovski has been really ramping up its position within GTR in the last three years,” explained Andreea Marginean, Head of Global Travel Retail, to the TFWA Daily in the exhibition yesterday. According to Marginean, the significance of the channel is illustrated by the opportunity buyers in Cannes have to “pre-preview” the Spring-Summer 2026 collection “even before the launch presentation.” Swarovski’s corporate strategy is based on three pillars: • Distribution: The new visual identity has so far been rolled out in 100 stores – additionally a whole new 40 new points of sale have been created – including 12 monobrand locations. • Product: The introduction of self-service towers has created the opportunity for “very easy gifting” – especially of the “KRIS bear” range which continues to be expanded beyond Christmas decoration into perennial gifting. Other themed-products in the fast-growing excusive to TR range include Lucky Charm, Evil Eye, and Angel Wings. • Swarovski Created Diamonds: This new business stream – marked by the creation of a range of lab-gown diamonds using renewable energy and set in recycled precious metals – represents an important move by Swarovski into significantly higher yield markets. “We have definitely got to that level of business where we can bring Swarovski Created Diamonds on top,” said Marginean. YellowVillageA13 Tuesday 30 September 2025 36 T F W A D A I L Y