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italianwinebrands.it Drink Responsibly HOW DO YOU PROSECCO? STILL or SPARKLING F I ND US GREEN V I L LAGE , L56 Italian taste that travels with you Meet us at TFWA Cannes, Blue Village A 1 www.foodaccademia.it T hélios is excited to be part of TFWA World Exhibition & Conference for the fourth consecutive year with a strong presence. “Our objectives this year are clear: first, to strengthen our partnerships across all global travel retail regions; second, to present our latest luxury eyewear collections; and third, to reinforce Thélios’ positioning as a house of brands that embodies both heritage and innovation,” explained Alessandro Eucaliptus, Head of Global Travel Retail, Thélios. “We’re also continuing to elevate the role of eyewear, shifting the perception from a simple accessory to a true fashion statement that deserves the spotlight in the travel retail environment.” This year, Thélios is putting a strong focus on Bulgari, Loewe, TAG Heuer, and Vuarnet. Bulgari for instance is presenting a travel retail exclusive style, Loewe is presenting newmodels of the anagram line, TAG Heuer is presenting the DRIVE line as well as the TAG Heuer Mini Vingt-Sept, while Vuarnet is presenting its iconic models Glacier 01, Legend 02 Originals or Ice 04. Thélios strengthens GTR strategy with immersive brand experience “Visitors to our stand in the Riviera Village will step into the Thélios universe, where craftsmanship meets innovation,” said Eucaliptus. “We’re especially highlighting lens technology this year through brands like TAG Heuer and Vuarnet. The space has been designed to be fully immersive, with each Maison expressing its DNA through its collections. It’s a brand-focused environment meant to spark dialogue and inspire our partners.” Thélios is also highlighting its shop-in- shop concept, which is all about showcasing the unique identity of each Maison while ensuring efficiency and strong visual impact in high-traffic areas. “Whether it’s Dior’s French elegance or TAG Heuer’s sport-luxury DNA, we design immersive spaces that captivate travellers and highlight quality and craftsmanship,” Eucaliptus shared. Travel retail is fundamental to Thélios’ global strategy – a unique space where it can connect with an international, highly engaged audience at a moment of aspiration and discovery. “What I love most about TFWA Cannes is the energy, it’s where the industry comes together to share ideas, strengthen relationships, and define what’s next,” Eucaliptus added. “This year, more than ever, Thélios is at TFWA as a key player in the luxury eyewear space. We’re excited to show the industry how far eyewear has come, and howmuch further it can go.” RivieraVillageRH5 Tuesday 30 September 2025 38 T F W A D A I L Y