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N uxe has a clear mission this year – to make everyone addicted to its iconic products. Known for its face, hair, and body oils, the brand emphasised the importance of meeting face-to-face with clients in Cannes. Ombeline Forbin, Marketing Manager Travel Retail & Export, explained: “We have a new booth this year, which is our primary focus. It’s a fresh way to showcase everything the brand has to offer, so we’re super happy to be on the Riviera floor.” Forbin highlighted the brand’s upgraded merchandising design, describing it as “super premium” with the addition of the signature pink colour. “We’re also focusing on our novelties,” she said. “Cannes is always a key moment for us to engage with travel retail operators and distributors.” She added: “This year, we have more meetings than last year, so it’s shaping up to be a great year for us.” Travel retail exclusives remain a strong point for Nuxe, particularly its popular pouch sets. Forbin noted: “Among our travel retail exclusives, the pouches are performing best.” Regarding Nuxe’s hero product, the flagship oil in its distinctive square bottle, Forbin revealed: “We sell one bottle every six seconds. It’s truly become an icon.” This year, Nuxe introduced a new roll-on version of the oil – a 60ml travel-friendly format featuring a 360-degree rolling ball for easy application. “It’s super premium, perfect for on-the-go use, and delivers the ideal dose of product onto the skin,” said Forbin. The shimmer vision fragrance is also available in two textures, offering more choice for consumers. Summing up Nuxe’s ambition, Forbin stated: “Our goal this year is to make everyone addicted to Nuxe. Once you try it, you fall in love – whether you’re a buyer or a customer.” RivieraVillageRA5 Ace move: Scotland’s Andy Murray becomes face of Walker’s shortbread T hree-time tennis grand slamwinner Andy Murray is now also the first-ever brand ambassador for Walker’s Shortbread – modelled here in the exhibition yesterday by Caitlin Coyle, GTR Account Executive, May Ngai, GTR Key Account Manager, and Tim Sargent, Global Travel Retail Manager. “Securing the face of one of Scotland’s most recognised living heroes signals the scale of ambition we have for global growth in GTR,” said May. Walker’s has backed this up with continued innovation in its exclusive to travel retail range with the latest edition of Lemon Cheese Cake sharing bags – “not just a GTR-exclusive but, in terms of flavours, it’s a world exclusive,” May added. The Lemon Cheese Cake addition to the TR sharing bag range comfortably takes its place on the fast-moving shelves alongside the equally innovative and ambitious “Sticky Toffee” recipe and, as you would expect, the more conventional choc chip and, of course, classic. BlueVillageG4 Addicted to Nuxe: making a statement in Cannes Tuesday 30 September 2025 44 T F W A D A I L Y