cannes_2025_TUESDAY_ISSUE_DIGITAL

f i n e s t s w i s s c h o c o l a t e Move with Munz! How to play SCAN ME NEW TFWA Cannes 2025 Maestrani Mediterranean Village - P10 S terling Perfumes’ Nayana Tharoor, Global Head of Marketing, introduced the exciting new fragrances Island Breeze, Bon Bon and Scentasy, joining the existing ARMAF Delights family. The collection will be sold in the signature size 100ml tropical cocktail themed bottles. Gautam Siyal, Executive Director Global Business, explained ARMAF is Sterling Perfumes’ signature brand which has taken them to 132 countries globally. Besides ARMAF, Sterling is particularly focusing on Hamidi and Risala. Both are homegrown oriental brands representing different cultures and fragrance options while catering to the New Age consumer. After taking onboard customer insight, Sterling has developed its products to adapt and suit today’s consumers. Joining the global gourmand craze, ARMAF’s cocktail-themed collection appeals to a broad customer base and is ideal for gifting. Evarist Rego, Director Strategy and Business Development, went on to proclaim the brand stands tall on the global scene and is truly a global player. Rego also teased the release of a new travel exclusive range of mini scents of 10pcs 5ml bottles in a curated collection which once launched will join the travel exclusive 2pcs 12ml parfum travel set in stylish carry case. RedVillageM30 Sterling Perfumes launches three more scents from the ARMAF Delights collection Tuesday 30 September 2025 50 T F W A D A I L Y