cannes_2025_TUESDAY_ISSUE_DIGITAL

K T International is putting the spotlight on its Corset range at this year’s TFWA World Exhibition & Conference, reinforcing its position as a premium, design-led cigarette brand created with women in mind. The company has introduced a refreshed design for the Corset line, aimed at combining bold aesthetics with luxury appeal. “We have a new design for the Corset range, featuring bold colours and a gold foil print on the front,” said Milena Stoyanova, Executive Assistant to the CEO of KT International. “All of this reflects what the brand stands for – a beautiful woman’s accessory.” Beyond the eye-catching presentation, the event is proving to be a vital business opportunity for the brand. “We’re presenting our products in the best possible way here in Cannes,” Stoyanova said. “We’re meeting with our current partners and, of course, exploring new business opportunities.” The exhibition offers a unique platform for brand visibility and growth, according to Stoyanova. “The show is so important for us – not just for meeting people, but also for having our products seen,” she added. “This is a really good place for us to be.” With its distinctive design and female-focused branding, the Corset range continues to position itself as a standout product in global travel retail, blending fashion-inspired packaging with a bold market strategy. BayVillage Bay 19 “ There was a wine bubble before and during COVID when people drank a lot,” says Philippe Marion, General Manager of premium French wine producers, Barton & Guestier. “Since then red wines have become less popular than champagne or sparkling wines, hardly drank by the younger generation who favour cocktails and RTD. Bordeaux vintners have uprooted 20% of their estates in the last five years and total hectares has halved. We need to re-educate a new generation of drinkers. Last year we launched a premium non- alcoholic sparkling rosé called NECTA ROSE in Nicolas France and the USA and we’re targeting the Middle East and airlines in travel retail. We have just acquired MALARD champagne and sold 1.5 million bottles a year into the French domestic market at €25-60 a bottle and it is now listed at Changi airport with Lotte. Our main focus is on our own Barton & Guestier wines, and we celebrate our 300-year anniversary in 2025. Our model is to buy grapes in to make wine, giving us more flexibility, and we own just one vineyard Chateau Magnol. We are unveiling three limited edition B&G wines in Cannes this week and I am optimistic for the future.” BlueVillageH17 Attractive proposition: KT International showcases Corset with bold new look Barton& Guestier builds back in travel retail Tuesday 30 September 2025 56 T F W A D A I L Y