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T ruckloads of Espresso Herbtini: Hubertine Underberg-Ruder, CEO of Underberg, and Kilian Picolin, Product Manager International, report that they are moving vast quantities of the Underberg’s Espresso Herbtini after it was fully unveiled to the GTR community at the 2024 TFWA World Exhibition & Conference. The combination of the legendary herbal bitter, espresso, and vanilla has the privilege of being only the second product in the 179-year history of the company to bear the Underberg name and be offered in the iconic 20ml portion bottle wrapped in straw paper. Presented as a “quantum leap”, Espresso Herbtini is clearly demonstrating that it can drive sales in leaps and bounds – “an ongoing special promotion at Copenhagen Airport has had the overwhelming response of seeing 20,000 units sampled, and a 300% increase in on-site sales of this SKU” reports Picolin. “Underberg’s Espresso Herbtini is reaching a younger market which then goes on to make that audience familiar with the mainstay, Underberg brand…and then become Underberg fans.” GreenVillage L46 Underberg Espresso Herbtini promotion sees 300% sales boost in Copenhagen Riviera Sunset party H osting the Riviera Sunset evening event on the Croisette, Belgian chocolatier Neuhaus and Nicaraguan brands Oliva Cigars alongside Flor de Caña Rum held quite a party. Speaking at the celebrations, Thomas Gryson, Travel Retail Coordinator, VCF Cigars, said: “Nicaraguan cigars and rum with Belgian chocolates are the best pairing in the world.” Gryson hinted that the union represents the pinnacle of what was available in global travel retail in terms of aroma, flavour and discernment. The event was well-attended, and guests enjoyed a variety of cocktails, canapés and freshly-made chocolates and cigars tailored to each throughout the evening. Thomas Gryson, Travel Retail Coordinator, VCF Cigars; Isabel Baert, CEO, Neuhaus; Rodrigo Bazan, Global Travel Retail Manager, Flor de Caña Rum; and Alexandra Bevernage, Travel Retail Director, Neuhaus. Tuesday 30 September 2025 64 T F W A D A I L Y