cannes_2025_TUESDAY_ISSUE_DIGITAL
F ood Accademia’s main objective at TFWA World Exhibition & Conference is to consolidate its position as a reference point for premium Italian food & beverage in the global travel retail sector. “We’re here to strengthen existing partnerships, open new strategic dialogues, and present some truly unique product innovations tailored for the travel retail channel,” explained Fabrizio Canal, CEO, Food Accademia. A carefully selected range of new products that embody the richness and diversity of Italian excellence is being showcased in Cannes, each tailored for the travel retail environment. These include the introduction of Alajmo to the Food Accademia portfolio – a new branded product line conceived by one of Italy’s most renowned 3 Michelin-starred chefs. This collection brings the experience of fine dining into a refined retail format, combining exceptional ingredients, bold design, and high emotional value. Travel retail exclusives are essential to Food Accademia’s strategy. “They not only enhance the perceived value of the products but also meet travellers’ expectations of discovering something unique and high-quality during their journey,” said Canal. Food Accademia is presenting two new travel retail exclusives Etat Libre d’Orange makes waves with new tea-inspired fragrance T FWA World Exhibition & Conference is very important for Etat Libre d’Orange, providing big momentum to strengthen its relationships with distributors all over the world, and plan projects to come. “As we are always trying to expand our brand, it is also the opportunity to meet newmarkets for new challenges,” explained Olivier Mariotti, General Manager, Etat Libre d’Orange. This year, Etat Libre d’Orange is highlighting its next launch called ABOVE THE WAVES – its very first tea fragrance, which is a fresh and aromatic scent, created by Mathieu NARDIN, perfumer at Mane & Fils. The scent is made of Bergamot, Incense and Cardamom on top, a heart full of tea notes such as Green Maté, Black tea and Ceylan, and the base is made of beautiful notes such as Cedarwood, Tonka Bean and Vetiver. “This fragrance has been an exclusive scent for Taiwan for the past six months, it’s been a success so now the release will be worldwide,” said Mariotti. “The concept is about a Taiwanese tradition, a pilgrimage to pay tribute to Mazu, the Sea Goddess who protects the sailors.” Early this year, Etat Libre d’Orange launched a travel size set, called LE VOYAGE, which is available in three scents, a set of three refills and a premiummetallic case. It also launched a travel retail exclusive offer called LA MINIATURE, which is a set made of five mini bottles of its iconic olfactive signatures. “We are loyal to this event because it brings us visibility, and enjoyable, unique moments with our distributors and new people we meet,” Mariotti added. “The company is a proud to be part of the association and an active Management Committee elected member.” YellowVillage B16 Food Accademia showcases Italian excellence and travel retail exclusives this year. This includes a collaboration with Le Vie del Tartufo on a 3-pack truffle nut selection developed exclusively for the channel. There is also a dedicated gift box as a travel retail exclusive for the Asolo DOCG Extra Brut ‘Il Nero’ – Limited Edition Snow Polo. This packaging elevates the product’s luxury positioning while celebrating the elegance of Italian sparkling wine culture. “We operate exclusively in the travel retail sector, and this specialisation shapes everything we do,” Canal added. “It’s not one of many channels – it’s the only one we’re in. Thanks to this clear positioning, we’ve become a trusted partner for premium Italian food & beverage brands aiming to grow in the global travel retail market, as well as for buyers seeking authentic Italian excellence.” BlueVillageA1 Tuesday 30 September 2025 70 T F W A D A I L Y
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