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Advertising feature A s KOSÉ Corporation approaches its 80th anniversary next year, one of its key objectives at TFWA World Exhibition & Conference is to showcase both its legacy and future vision. “We are proud to share our new vision: ‘Vision for Lifelong Beauty Partner – Milestone 2030’,” says Hiroto Kitaki, President and CEO, KOSÉ TRAVEL RETAIL. “At the core of this strategy is a commitment to building a solid business foundation and establishing a powerful presence in the Japanese market.” By doing so, KOSÉ TRAVEL RETAIL aims to generate strong growth resources that will fuel strategic investments toward sustainable global expansion. “Our ultimate goal is to drive regionally optimised business development around the world,” Kitaki explains. “Within this vision, KOSÉ TRAVEL RETAIL serves as the engine of global expansion for the KOSÉ Group, playing a vital role in propelling our group strategy forward.” Following its participation at TFWA Asia Pacific Exhibition & Conference in Singapore in May, KOSÉ TRAVEL RETAIL is excited to present its latest brand portfolio and the hero products from its prestige segment. “At the same time, we look forward to engaging in thoughtful and forward-looking discussions about the future of travel retail – rooted in a deep understanding of current market conditions and individual business landscapes across different partners and regions,” says Kitaki. Since becoming President of KOSÉ TRAVEL RETAIL, Kitaki has consistently advocated for the theme of ‘Branding and Expansion’ through the travel retail channel, which the company views as the ultimate showroom for its brands. “We are steadily advancing branding efforts – particularly for our high-prestige brands, which are the pride of KOSÉ,” Kitaki adds. “As global tourism continues to expand, we are taking steady, confident steps to grow our presence across more countries and regions, moving ever closer to our global ambitions.” Visit KOSÉTRAVELRETAIL at TFWAWorld Exhibition&Conference. Location: RivieraVillageRA4/RC4 KOSÉ TRAVEL RETAIL: “Vision for Lifelong Beauty Partner – Milestone 2030” Hiroto Kitaki, President and CEO, KOSÉ TRAVEL RETAIL The spacious and luxurious KOSÉ TRAVEL RETAIL booth at this year’s exhibition (RA4/RC4). Tuesday 30 September 2025 9 T F W A D A I L Y