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Al Haramain Perfumes: blending heritage with global ambition A s one of the most established names in Arabian perfumery, Al Haramain Perfumes brings over five decades of fragrance expertise to this year’s TFWA World Exhibition & Conference. The brand’s journey – rooted in spiritual heritage and defined by global ambition – is led by Mr. Mohammed Mahtabur Rahman, Chairman of Al Haramain Perfumes, whose vision has steered the company from a small regional player to a global ambassador for Arabian scents. Founded in the 1970s, Al Haramain began as a modest family-run shop near the holy cities. “The earliest days were the most defining,” Rahman reflects. “We built everything with passion, faith, and perseverance.” From those humble beginnings, the brand developed an identity anchored in authenticity, with a deep respect for tradition and memory. Perfume, for Rahman, has always been more than just a product – it’s an experience rooted in culture and emotion. Challenges were plenty in the early days, particularly in establishing a foothold in a competitive market with limited resources. But Rahman credits unwavering commitment to quality and consistency as the pillars of the company’s steady growth. “Over time, those challenges became stepping stones to expansion,” he says. The name Al Haramain – meaning ‘The Two Holy Sanctuaries’ – was chosen with purpose. It signifies purity, spirituality, and trust – values that remain central to the brand. Today, Al Haramain operates in over 100 countries, its name synonymous with high- quality perfumes that blend tradition with modern appeal. The evolution of Arabian perfumery is something Rahman has witnessed first-hand. “From local attars and oils to a global industry, the transformation has been remarkable,” he notes. Ingredients like oud, musk, and amber – once sold in regional souks – are now centre stage in international fragrance houses. Yet, despite this global recognition, Rahman insists the soul of Arabian perfumery lies in its storytelling and deep-rooted tradition. “Al Haramain has proudly played a role in bridging tradition with modern perfumery,” he adds. When asked about his personal fragrance choices, Rahman is unwavering: “My preference remains oud. It is at the heart of Al Haramain and a note that reflects strength.” Whether at home, with family, or in a boardroom, oud remains his signature scent – an emblem of the brand’s identity. Looking ahead, Rahman’s vision is clear. “We want Al Haramain to stand as a true ambassador of Arabian perfumery. Over the next decade, we aim to expand further, embrace sustainability, and deepen our digital presence.” The goal, he says, is to connect with both the younger generation and those who have been part of the Al Haramain journey for decades. In an era where many international brands draw inspiration from Arabian styles, Rahman sees both a compliment and a challenge. “It motivates us to innovate while safeguarding the soul of Arabian fragrance.” At TFWA World Exhibition & Conference, Al Haramain Perfumes stands not just as a brand, but as a legacy – an enduring symbol of how heritage, when nurtured with vision and resilience, can captivate the world. YellowVillage F38 Wednesday 1 October 2025 16 T F W A D A I L Y