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M aking its debut at TFWA World Exhibition & Conference, BABOR is inviting the global travel retail community to discover what makes it a leading name in professional skincare. With a 70-year heritage and deep roots in salons and spas, BABOR is now setting its sights on the global travel retail channel. “Our goal is to showcase BABOR as the expert skincare brand of choice for professionals and consumers worldwide,” says Lara Schlüter, Director Travel Retail. “Building on our strong partnership with Gebr. Heinemann in Central Europe, we’re expanding our footprint to new international markets.” At the heart of BABOR’s offer is the BABOR Trinity: high- performance formulations with maximum skin compatibility, luxurious textures crafted with clean standards, and a firm commitment to sustainability. A star product on display in Cannes is the brand’s iconic ampoules – 2ml glass phials packed with potent active ingredients. The newest launch, Nutri Restore Ampoule, is already becoming a global bestseller. With Gen Z set to become the dominant air traveller demographic by 2028, BABOR is responding with sustainable packaging, clean ingredients, and digital tools like its AI-powered skin analysis. “Travellers want personalised, memorable experiences,” Schlüter explains. “Our expert advisors and tools offer just that – turning skincare shopping into a luxury moment.” Visitors to the BABOR stand can expect a multi-sensory experience, from skin consultations and a product tester bar to an interactive game with product prizes. Co-CEO TimWaller is also present, underlining the brand’s commitment to the channel. As BABOR expands in the US, China, and Central Europe, travel retail remains a crucial pillar in its multi-channel growth strategy. “We want to be wherever our consumer is,” Schlüter affirms. “And that includes the airport.” Ambassadeurs VillageU1 W ella Company returns to TFWA World Exhibition & Conference for the fifth consecutive year, showcasing a bold vision for the future of beauty in travel retail. With a 140+ year heritage and a growing global footprint, the company is using its presence to spotlight innovation, premiumisation, and meaningful consumer engagement. “We’re here to connect face-to-face with partners and present the latest innovations across our professional brand portfolio,” says Marco Vitale, Head of Global Travel Retail. New launches this year include the Wella Professionals Ultimate franchise, the relaunch of Sebastian Professional, and the exciting debut of OPI Skin Care. These additions reflect Wella’s commitment to translating salon-quality beauty into the travel space with products that are high-performing, indulgent, and perfectly suited for life on the move. Vitale highlights the growing importance of travel retail exclusives, with specially curated sets across Wella’s key brands. Among this year’s highlights are a Sebastian Professional styling set, a sun protection kit for hair, and two exclusive Ultimate sets – all offering convenience, value, and performance for travellers. In a market increasingly driven by experience, Wella is also showcasing its Lift & Learn smart shelf technology, developed in partnership with iTrayl and Avolta. This interactive solution delivers product education and engagement in real time, demonstrating Wella’s embrace of tech-enabled beauty retail. Strategically, the brand is consolidating in Europe and the Americas while expanding into Asia Pacific and MEA, guided by strong local partnerships. “Travel retail is a powerful platform for storytelling and trial,” Vitale explains. “It plays a pivotal role in connecting our professional heritage with a broader global audience.” MarineVillage S14 BABOR brings expert skincare to global travel retail WellaCompany champions innovationand premiumisation Wednesday 1 October 2025 18 T F W A D A I L Y