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A t this year’s TFWA World Exhibition & Conference, Perfumes y Diseño (PyD) returns with a clear ambition: to solidify its global footprint and reinforce its position as a trusted partner and creative force in fragrance. “Our focus is on strategic growth and deepening relationships,” says Santiago Letamendia, International Director. “We want to be more than suppliers – we aim to be true partners.” PyD is showcasing a compelling line-up of recent and upcoming launches. Among the highlights are TOUS, HALLOWEEN My World, and SCALPERS The Band, along with a brand-new chapter in EL GANSO. TOUS is introducing LoveMe The Amethyst Elixir and a colourful addition to the KAOS line, while HALLOWEEN builds on past success with My Wish Addiction and a bold newmasculine collection. Meanwhile, EL GANSO’s Blue Code celebrates friendship through scent, and Nightology’s Majestic Leather brings elegance and power to the fore. Scent of Africa poised for global growth with authentic heritage A t this year’s TFWA World Exhibition & Conference, Scent of Africa aims to broaden its footprint in global travel retail, sharing its vision of Africa as a vibrant creative force in luxury perfumery. Loice Muforo, Sales Manager, highlights the brand’s commitment to connecting with new retail and distribution partners to amplify this narrative. Scent of Africa is unveiling two new fragrances from its acclaimed Eternal Legends Collection: Assaye and Anancy. Assaye, crafted by Julien Rasquinet, draws inspiration from Asase Yaa, the Akan goddess of Earth and fertility, blending juicy apple and bergamot with Madagascar vanilla, Egyptian jasmine, and Moroccan cedarwood. Anancy, created by Dominique Preyssas, celebrates the legendary Ghanaian storyteller with a bold composition centred on African sandalwood and warmwoody- spicy accords. Both scents embody African heritage through rich ingredients and storytelling. Travel retail exclusivity plays a pivotal role in the brand’s strategy, with curated discovery sets designed specifically for the channel to elevate the customer experience. Muforo explains that for many consumers, travel retail serves as the first introduction to Scent of Africa, making it a vital showcase for the Perfumes y Diseño targets strategic expansion through travel retail Travel retail exclusives are a vital part of PyD’s strategy. “Exclusives allow us to tell deeper stories and create emotional connections with travellers,” Letamendia explains. “They turn a fragrance into a memory.” With a strong foundation in Spain and Latin America, PyD is now targeting Europe and the Middle East for expansion, regions where the company sees strong alignment between its portfolio and local consumer tastes. Travel retail is central to this vision – not only as a revenue driver but as a key platform for international brand building. To support this growth, Rene Nijst has recently joined as Travel Retail Director, spearheading what Letamendia calls “a transformative moment” for the company. “We’re not just scaling distribution – we’re building a global presence.” BeachVillage 2 Beach 10 brand’s unique story and authentic offerings. Looking ahead, the brand is focused on strengthening its presence across Africa while expanding into the US, UK, and Europe – markets showing increasing appetite for niche fragrances rooted in genuine stories. Responding to traveller demand for authenticity and convenience, Scent of Africa also offers travel-friendly formats, including 10ml sprays and discovery kits. With four years of participation at TFWA World Exhibition & Conference, Scent of Africa continues to thrive on the event’s global platform, fostering partnerships and sharing the rich inspiration behind its distinctive scents. GreenVillageH36 Wednesday 1 October 2025 20 T F W A D A I L Y