cannes_2025_WEDNESDAY_ISSUE_DIGITAL

Kids will love it. NEW Magic Munz Dragon TFWA Cannes 2025 Maestrani, MediterraneanVillage - P10 f i n e s t s w i s s c h o c o l a t e M artin Mairal, CEO of Duty Free Dynamics, shares his ambitions for this year’s TFWA World Exhibition & Conference, emphasising the company’s multi-year strategy to cement its status as a global travel retail powerhouse. “Our core objective remains strengthening relationships with existing partners while exploring new connections,” Mairal explains. “TFWA offers a unique environment to connect on a deeper level and foster long-term collaborations.” A highlight at this year’s event is the dedicated Playmobil booth showcasing the refreshed Sky Trails collection. This shop-in-shop concept aims to deliver a playful, immersive shopping experience, capturing the brand’s spirit of creativity and adventure. Duty Free Dynamics also unveils new partnerships with Spanish jewellery leader TOUS and iconic plush brand GUND, alongside expanding New Era’s presence across EMEA following success in Latin America and the Caribbean. Mairal notes evolving consumer trends in travel retail: “Today’s Duty FreeDynamics elevates travel retail experiencewith Playmobil andnew brand partnerships travellers seek products with meaning – through collectability, design, or storytelling – combined with comfort and stress-free shopping environments.” Exclusives remain crucial to their strategy, with tailored products and activations designed for specific airports and destinations to enhance relevance and engagement. At the Duty Free Dynamics booth, visitors will experience Playmobil’s playful universe first-hand, showcasing how emotional shopping environments can elevate consumer connections beyond transactions. Travel retail is not just a channel but the foundation of Duty Free Dynamics’ growth, with strategic expansion prioritised in Europe, Africa, the Middle East, and APAC. Looking ahead, Mairal is excited to demonstrate their immersive brand experiences and connect with industry peers, reinforcing Duty Free Dynamics’ role as a visionary in travel retail innovation. BlueVillage F17 Wednesday 1 October 2025 22 T F W A D A I L Y