cannes_2025_WEDNESDAY_ISSUE_DIGITAL

A t this year’s TFWA World Exhibition & Conference, Peter Zehnder, Head of Global Travel Retail at Lindt & Sprüngli, is highlighting the brand’s focus on strengthening partnerships and showcasing premium innovations. “TFWA provides an invaluable opportunity to engage in two-way dialogue with our retail partners and plan how to drive growth together,” he said. Lindt welcomes visitors to its new booth, featuring a fresh immersive experience. Lindt’s product showcase includes the innovative Choco Wafer, a recent success poised for global expansion, alongside indulgent limited-edition pistachio offerings such as the Napolitans Pistachio 500g and LINDOR Pistachio 387g. The Dubai Style Chocolate line, featuring pralines and snack bars, will also be on display, complemented by thoughtful gifting options like the 300g Message Bars and Travel Collection Naps sleeves. Zehnder explained that Lindt’s travel retail strategy is anchored in three pillars: Penetration, Passion, and Premiumisation. With impulse purchases making up 71% of sales, visibility and accessibility are key. Lindt leverages the deep emotional connection consumers have with chocolate through storytelling and gifting, while also meeting rising demand for premium, wellness-conscious products. “Travel retail exclusives remain crucial to our differentiation and success,” he added, emphasising their importance in creating unique shopper experiences. Visitors to the Lindt booth can expect a rich, sensory journey featuring digital gondolas, a Pick & Mix wall, and opportunities to experience the craftsmanship behind Lindt’s offerings. Looking ahead, Lindt is focusing on high-value travel markets such as India, Brazil, and China, capitalising on expanding travel and growing demand for premium chocolate. BeachVillage 2 Beach 14 C RISLU returns to TFWA World Exhibition & Conference with a clear objective: to expand its global footprint in travel retail while strengthening existing partnerships. “We’re here to show how CRISLU bridges the gap between fine jewellery and accessibility,” says Bryan Crisfield, President and CEO. “Our pieces are designed with both elegance and versatility in mind – perfect for travel retail’s unique demands.” At the heart of CRISLU’s 2025 showcase are its signature demi-fine jewellery collections, crafted with sterling silver and finished in platinum, gold, or rose gold. These classics are joined by the debut of the Disney by CRISLU collection – an enchanting new line that marries the timeless magic of Disney with CRISLU’s sophisticated design aesthetic. This much-anticipated collaboration is expected to generate strong excitement among both retailers and consumers. CRISLU is tapping into key travel retail trends: shoppers want meaningful, versatile pieces that work for self-purchase or gifting, across a range of price points. “Impulse appeal is critical,” notes Crisfield. “Our styles are accessible, luxurious, and built to perform – whether in airport boutiques or inflight catalogues.” Exclusivity remains a strategic priority. The brand is unveiling new inflight-only styles and launching its Disney North America line as a travel retail exclusive – further enhancing its differentiated offer for the channel. Looking ahead, CRISLU is focused on accelerating its presence across all global regions. “We’ve proven that once we’re on-shelf, the brand delivers,” says Crisfield. “Now it’s about opening new doors.” As for Cannes? “It’s about connections,” he adds. “We’re here to present innovation, secure orders, and celebrate what makes travel retail such a dynamic space.” BlueVillageH31 Lindt sets the stage for growth and innovation CRISLUbrings timeless luxury and a touch of magic toCannes Wednesday 1 October 2025 24 T F W A D A I L Y