cannes_2025_WEDNESDAY_ISSUE_DIGITAL

Green Village K55: TFWE Cannes 28 Sep - 2 Oct 2025 www.diverseflavours.com Call Anthony Budd +27 71 255 7344 | anthonybudd@diverseflavours.com COME VISIT THE BUDD FAMILY DIVERSE FLAVOURS SOUTH AFRICA JAPAN We invite you to taste an exclusive selection of premium South African wines, hand-crafted, limited-batch Cape Diversity Gin and Japanese sake . S amsonite returns to Cannes reaffirming its commitment to global travel retail and showcasing a fusion of innovation, sustainability, and artistic flair. “This event is a key moment for us to connect with our partners, share ideas, and reinforce our long- standing presence in the channel,” says Graham Carter, Vice President of Samsonite Europe. This year, Samsonite’s booth features two headline product launches. The Frida Kahlo x Samsonite capsule collection brings art to travel with a limited-edition series of spinners and backpacks adorned in vibrant floral motifs inspired by the legendary artist. In parallel, the Paralux collection takes centre stage as the brand’s most advanced sustainable offering to date. Crafted from recycled plastics and aluminium, Paralux combines modular design, intuitive dual access, and repairability – a Red Dot Award winner for both design and sustainability. Carter notes key consumer shifts influencing Samsonite’s product development: “Shorter trips, underseat luggage, and eco-conscious choices are all shaping the future of travel. Paralux directly answers this demand for functionality, mobility, and environmental responsibility.” Samsonite champions design, sustainability, and artistic collaboration While travel retail exclusives are not a core focus, Samsonite’s segmented approach ensures collections like the Frida Kahlo collaboration are available at selected travel retail locations – bringing unique designs and cultural storytelling into the channel. Visitors to Samsonite’s booth can expect an engaging, hands-on experience, complete with refreshed visual merchandising and a Frida Kahlo-themed contest. With teams from Europe, LATAM, and APAC onsite, Samsonite continues to prioritise global reach and partner collaboration. As Carter sums up: “We’re here to share our latest innovations and continue building a travel retail experience that reflects the premium quality, creativity, and sustainability at the heart of Samsonite.” BayVillage Bay 15 Wednesday 1 October 2025 28 T F W A D A I L Y